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If true, this only serves to confirm there are a lot of villages out there missing their idiots and perhaps some of their pundits too.
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Klout is the perfect example. It’s simple to understand (in theory), doesn’t require any significant investment of time to analyze, and because it can be inherently gamed it’s useless as anything other than a measure of someone’s noise online. It’s like when you come across a ‘marketer’ you’ve never heard of with 75,000 followers on Twitter. Sure you do. No really. Sure….
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