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Kate Klingensmith's Library tagged marketing →  View Popular

Social Media in the WorkPlace

  • But if companies are still interested in establishing their brands on social media channels, a Facebook presence will most likely be the most rewarding
17 Jun 09

Ten Social Resolutions for Marketers in 2009 | Beyond Banner

  • if you want to multiply your return, become an active participant.
  • Offer relevant content and value to the discussion, and you’ll get a closer dialogue with customers that the Web promises
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Marketing Higher Education Brand Communities « Building Marketing Strategies for Higher Education

  • In higher education branding, we don’t need to try to create a brand community. It’s there. It’s our role as marketing and enrollment professionals in the community to assess and recognize what it is, engage it on campus and through social media, and develop strategies to communicate what it is to those interested in joining it. 
10 Jun 09

Universities From UCLA to Maryland Finally Espouse Branding - Advertising Age - News

  • finding new ways to market to prospective students and raise their profiles for potential philanthropy and research funding.
  • in fiscal year 2008-2009, UCLA had about $4 billion, Maryland had $2.7 billion and Cornell had $2.9 billion -- these schools could afford to spend tens of millions on advertising and marketing. But they spend far less.
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25 May 09

Engaging in the Social Web, Social Media, and the Facebook Phenomenon

  • According to Josh Bernoff of Forrester Research, three in four adults now use social tools on the internet to communicate.
  • "Facebook is their directory. It's the first place they go to find social information. You can think of a student union and how it acts as the hub of student activity and connection. Well, there's a new student union, and it's online."
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