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23 Apr 08

Sales Effectiveness During A Recession

We've ridden the crest of an economic wave for a decade. And whether you believe it has come crashing down on the beach or will just slap lazily against it, the fast and easy ride is over for now.

We are in a recession, and we’ll all be the better for it.We’re supposed to be in the business of finding solutions... the business of increasing sales team motivation, getting customers to buy, and encouraging people to work harder, smarter, more productively. It's up to us to look around and find ways to deal with the tougher times, reasons to celebrate our business spirit... to electrify ourselves... and arm ourselves and our people to deal with the days ahead.

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