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26 Oct 08

Web analytics - Wikipedia, the free encyclopedia

  • Concerns about the accuracy of logfile analysis in the presence of caching, and the desire to be able to perform web analytics as an outsourced service, led to the second data collection method, page tagging or 'Web bugs'.


    In the mid 1990s, Web counters were commonly seen — these were images included in a web page that showed the number of times the image had been requested, which was an estimate of the number of visits to that page. In the late 1990s this concept evolved to include a small invisible image instead of a visible one, and, by using JavaScript, to pass along with the image request certain information about the page and the visitor. This information can then be processed remotely by a web analytics company, and extensive statistics generated.


    The web analytics service also manages the process of assigning a cookie to the user, which can uniquely identify them during their visit and in subsequent visits.

23 Oct 08

Google Analytics Gets a Major Ugrade (AdSense, Custom Reports, API, Bubble Charts)

  • Audience Segmentation: Lets you look at custom slices of your
    Website’s audience (such as people who stay for more than two minutes, people
    who came from TechCrunch, people who came from the New York Times, people who
    bought something, people who came from Techcrunch and bought
    something).
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