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Steve Jobs does customer development - Venture Hacks
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Steve Jobs is the ultimate visionary. He has a vision, he implements it, and the world pays him tens of billions of dollars for it. He doesn’t ask customers what they want because they would ask for a faster horse, not a car. He knows what customers want before the customers do. He is the quintessent entrepreneur — the ideal that every founder strives to become.
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Steve Jobs: “Originally, we weren’t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine. Because a lot of the games were free on the store. Customers started to tell us, “You don’t know what you’ve got here — it’s a great game machine, with the multitouch screen, the accelerometer, and so on.”
“We started to market it that way, and it just took off. And now what we really see is it’s the lowest-cost way to the App Store, and that’s the big draw. So what we were focused on is just reducing the price to $199. We don’t need to add new stuff — we need to get the price down where everyone can afford it.”
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Three Rivers Institute » Blog Archive » Approaching a Minimum Viable Product
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The purpose of the MVP is to answer your most pressing question, to validate your most pressing business assumption. To create an MVP work backwards from your question, not forwards from a feature list. Invest as little as possible to answer the question because after this there will be another question and another and you’ll need enough money to answer them all.
Let's just call plans what they are: guesses - (37signals)
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There’s nothing wrong with guessing, dreaming, or predicting, but it’s not planning. Planning’s too definite a term for most things. We often use planning when we really mean guessing. And what we call it has a lot to do with how we think about it, do about it, and devote to it. I think companies often over think, over do, and over devote to planning.
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Planning just leads to a work-in-progress plan whose success hinges on planning being a frequent activity and constantly changing. Planning is absolutely integral to success, whether you call it guessing or whatever (although the word dreaming seems a bit misleading).
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What do you use to organize your thoughts for a new website or project?
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balsamiq is great for ui mockup. Other than that I agree with habs, paper works. Although i have recently started using Microsoft One Note 2007. It makes for great brainstorming / idea throwing / white boarding.
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I like to use mindmaps for planning and concept work like this.
Freemind is a good open source mindmap editor for the desktop.
Or you could try my online, browser-based mindmap app. http://thoughtmuse.com ;)
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俞军离职前演讲：谈管理之道_百度爱好者
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如何选人？选什么样的人？很多经理都会面临这样的问题。选对一个人，会大大提升团队的“战斗力”，而选错一个人，会给团队带来可能很严重的“伤害”。俞军说，在搜索引擎领域，我们在选人时，不会特别看重这个人的相关经验，所有人都是在一个起跑线上。至于今后的个人发展也和是否有相关工作经验无关，而是这个人是否投入到了这个领域，在认真的学习这个领域，是否具有潜力。俞军告诉我们，用有经验的人可能一时轻松，但如果他不能再跟着产品成长，将来你会更累；用有潜力的人，现在你可能要多付出一点来带他，可是将来他会加速成长，比你对产品的理解更深。
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产品部门在选人这一点上，可以用四个字概括——以文取人。我们不看重简历上的背景，性别，血型，而是根据他写的产品分析看这个人对于产品和用户的感觉，这些感觉是从文字上可以感觉到的。而判断力是源于自己对于产品和用户的感觉积累，当你读过一千个或者更多的产品分析后，再读到一篇产品分析的时候就会一下子给这个分析打一个准确的分数。另外从产品分析里的方法运用上可以看出这个人发现问题和分析问题的逻辑能力。
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Paul Buchheit: Communicating with code
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Of course none of the code from my prototype ever made it near the real product (thankfully), but that code did something that fancy arguments couldn't do (at least not my fancy arguments), it showed that the idea and product had real potential.
The point of this story, I think, is that you should consider spending less time talking, and more time prototyping, especially if you're not very good at talking or powerpoint. Your code can be a very persuasive argument.
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