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26 Oct 08

New 2008 Social Technographics data reveals rapid growth in adoption

What the data says in late 2008 - "Here’s what it means. It will soon be no more remarkable that your grandmother reads a blog than that she reads email. Social content is going mainstream. Social content ranks high on search engines because it changes so frequently and gets linked to more often, so more and more online adults are becoming exposed to it, accepting it, and embracing it." via Micro Persuasion

blogs.forrester.com/...new-2008-social.html - Preview

data web-literacy social

  • Here’s what it means. It will soon be no more remarkable
    that your grandmother reads a blog than that she reads email. Social content is
    going mainstream. Social content ranks high on search engines because it
    changes so frequently and gets linked to more often, so more and more online
    adults are becoming exposed to it, accepting it, and embracing it. If you’re a
    marketer, no matter what group of consumers you’re targeting, this means you
    must pay attention to the social world online.
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