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13 Jul 09
The Rhetoric of the Hyperlink
WOW!!!!!
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- Or you could think of browsing as a new kind of ludic: an unsettling, fragmented experience that is still comprehensible in the sense that a David Lynch movie is comprehensible. It is a kind of ludic that can never be created within one brain. Click trails are texts whose coherence derives from your mind, but whose elements derive from multiple other minds.
In other words, when you browse and skim, you aren’t distracted and unfocused. You are just reading a very dissonant book you just made up.
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The multi-voiced nature of today’s hyper-writing is different. The difference lies in the fact that the entire world of human experience has been textualized online.
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