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Johannes Kleske's Library tagged marketing   View Popular

16 May 08

What Accountants Can Teach You About Using Social Media

Interessante Backgroundinfos zur Social-Media-Kampagne des Steuersoftwareherstellers H&R Block. Inkl. Learnings am Ende.

adage.com/...article - Preview

socialmedia campaign marketing agency article bestpractice benchmark twitterfeed

13 May 08

Passenger

Adidas Goes Guerilla Gardening : TreeHugger

Richard Reynolds, Initiator von Guerilla Gardening, zur Kampagne von adidas zu ihrer Grün-Linie.

www.treehugger.com/...s-gardening-grun-eco-shoes.php - Preview

adidas grün green sneaker trainers greenwashing guerillagardening marketing

  • If Adidas's campaign really does encourage people to transform neglected patches of land with plants in a way that enhances the environment then their fake documentary, their silly art commissions and their pushy manners will not matter one jot. My concern, and my reason for blabbering on here, is that their big marketing mish-mash makes guerrilla gardening a mish-mash and so confuses those who might otherwise get involved in transforming land for good (whether they wear new trendy eco shoes or traditional rubber wellingtons while they do it).
20 Apr 08

Twitter, Now Home Of The Micropitch - Profy.Com

The new term for this micropitch method is a TwitPitch, a concept invented by Stowe Boyd. The idea is taking the twittersphere by storm, with TwitPitches flying on the public timeline. Marshall Kirkpatrick of Read Write Web is one of many proponents of the idea, and has begun to encourage TwitPitchers to use the #twitpitch hashtag for easier twitpitch tracking. Once a tweet has been tagged with #twitpitch, users can just go to the TwitPitch hashtag page to see the tweet progress.

www.profy.com/...twitpitch - Preview

micropitch twitpitch article twitter pitch marketing startup elevatorpitch

  • The new term for this micropitch method is a TwitPitch, a concept invented by Stowe Boyd. The idea is taking the twittersphere by storm, with TwitPitches flying on the public timeline. Marshall Kirkpatrick of Read Write Web is one of many proponents of the idea, and has begun to encourage TwitPitchers to use the #twitpitch hashtag for easier twitpitch tracking. Once a tweet has been tagged with #twitpitch, users can just go to the TwitPitch hashtag page to see the tweet progress.
25 Mar 08

PZ-online Mediadaten von Zeitschriften

Zugriff auf Markt-Media-Studien. Ideal für Zielgruppen-Recherchen

www.pz-online.de - Preview

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