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13 May 08

Adidas Goes Guerilla Gardening : TreeHugger

Richard Reynolds, Initiator von Guerilla Gardening, zur Kampagne von adidas zu ihrer Grün-Linie.

www.treehugger.com/...s-gardening-grun-eco-shoes.php - Preview

adidas grün green sneaker trainers greenwashing guerillagardening marketing

If Adidas's campaign really does encourage people to transform neglected patches of land with plants in a way that enhances the environment then their fake documentary, their silly art commissions and their pushy manners will not matter one jot. My concern, and my reason for blabbering on here, is that their big marketing mish-mash makes guerrilla gardening a mish-mash and so confuses those who might otherwise get involved in transforming land for good (whether they wear new trendy eco shoes or traditional rubber wellingtons while they do it).

Ex und Hopp mit adidas

Kirsten Brodde macht sich über die Guerilla-Gardening-Kampagne von adidas lustig, die alles andere als ein ernsthaftes Interesse an der Bewegung zeigt.

www.kirstenbrodde.de/?p=13 - Preview

adidas grün green eco fashion greenwashing guerillagardening