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Cool Green Science: The Conservation Blog of The Nature Conservancy - A blog on conservation, from migratory birds to coral reefs, from rainforests to climate change to personal green technology.

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Cool Green Science: The Conservation Blog of The Nature Conservancy - A blog on conservation, from migratory birds to coral reefs, from rainforests to climate change to personal green technology.

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Cool Green Science: The Conservation Blog of The Nature Conservancy - A blog on conservation, from migratory birds to coral reefs, from rainforests to climate change to personal green technology.

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Check out The Nature Conservancy's new blog on conservation, science and green living!

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The Nature Conservancy is a global conservation organization dedicated to protecting ecologically important areas. The organization’s social media strategy is simple: find where people spend time online and engage them in those places. One example of how

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An open letter on President-elect Barack Obama from Mark Tercek, CEO of The Nature Conservancy: "Conservation progress in America has come in moments of national realization that our future is threatened by the destruction of our natural resources. Now is

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(Lil) Green Patch, one of the most popular applications on the social networking website Facebook, is adorable, annoying or just too cutesy to be taken seriously, depending on whom you ask. But for the Nature Conservancy, it has become a small gold mine.

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The American Climate Values Survey finds that only 18% of survey respondents strongly believe that climate change is real, human-caused and harmful. It also found that political party affiliation is the single largest indicator as to whether people see cl

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Wolves, grizzly bears, dolphins and whales? All in one place? That place is Canada’s Great Bear Rainforest and our lead scientist Sanjayan has sent us video, images and diary entries from his trip into one of the last old-growth temperate rainforests. F

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Want to raise more money for your cause on Facebook? Sure, we all do! Here's a simple model that helps increase your ROI by raising (much) more money in less time. Learn how my organization, The Nature Conservancy became the third-highest performing nonpr

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Think of the $1 million as a pie. Each organization's slice of that pie depends on how many votes it receives. More votes = more money. Please support my organization, THE NATURE CONSERVANCY, so that we can continue our conservation work around the world

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Biofuels made from corn have serious drawbacks -- land conversion from forest to agriculture creates a huge carbon debt. But any diesel vehicle can be made to run on waste vegetable oil (WVO), a recycled waste product that produces lower emissions.

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Can Rogue the dog help The Nature Conservancy save endangered species in Oregon? See a great video and photos!

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A profile of The Nature Conservancy's new president and chief executive officer, Mark Tercek: "Everything is linked to life on this planet -- from the air we breathe, to the water we drink, to the foods we eat and the soils we grow them on, to the medicin

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There's been a lot of excitement in the last year about social networking in general, and about Facebook in particular. But is there really ROI for non-profit participation on these sites? Here's a success story.

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A case study of cause-related marketing (CRM) as a method of fundraising and building general support and awareness for nonprofits marketing themselves on Facebook.

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First come the blasts: The thunderous sounds of more than 100 tons of explosives ripping through tightly packed soil.

Then, the water — more than 2,500 acres flooded in less than an hour.

This isn't a scene from a Hollywood blockbuster. It's the l

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Green is the new color of the wedding season! Great tips on how to reduce the impact of your wedding

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Not only do many business people believe that climate change will increasingly damage the environment and economy, they are acting more quickly on solutions than their counterparts in the public sector.

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