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Cory Doctorow: It may seem as unlikely as a publicly edited encyclopedia, but the internet needs publicly controlled search

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The Nature Conservancy is a global conservation organization dedicated to protecting ecologically important areas. The organization’s social media strategy is simple: find where people spend time online and engage them in those places. One example of how

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(Lil) Green Patch, one of the most popular applications on the social networking website Facebook, is adorable, annoying or just too cutesy to be taken seriously, depending on whom you ask. But for the Nature Conservancy, it has become a small gold mine.

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As social media grows in popularity, one fact cannot be ignored: if used well, it can generate impressive amounts of traffic and increase engagement around your cause or organization. If ignored, however, it can lead to tears of anguish and people punchin

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Beth Kanter recently presented as part of a panel at the eMetrics Marketing Optimization Summit with Jonathon Colman of The Nature Conservancy and Laura Lee Dooley of the World Resources Institute.

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Want to raise more money for your cause on Facebook? Sure, we all do! Here's a simple model that helps increase your ROI by raising (much) more money in less time. Learn how my organization, The Nature Conservancy became the third-highest performing nonpr

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The granddaddy of green Facebook apps, Lil' Green Patch puts a patch of grass on your profile that you can fill with cute* stuff. The more people who use the application, the more money sponsors donate to the Nature Conservancy's Adopt an Acre program.

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Aside from being a welcome distraction for office drones across the country, Facebook applications can do some good. These eight applications encourage greener habits among Facebook users.

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"The great thing about Mixx is that you can find groups that are very specific to what you like," said Danielle Brigida, associate operations coordinator with the National Wildlife Federation in Reston.

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Reddit reloaded!

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This is a mashup that tracks messages shared at Twitter ("tweets") by people working or related to the nonprofit area, worldwide.

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Welcome to Stop Climate Change Now, a Social Change application which raises donation money solely through advertising revenue meaning you never spend a cent! Proceeds from Stop Climate Change Now are donated weekly to The Nature Conservancy

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One cent won't save the world, but one cent from 60 million people can!

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Facebook users are funding rainforest preservation in Costa Rica by building gardens on each other's profile home pages. The (Lil) Green Patch application donates a portion of its ad revenue to The Nature Conservancy to help preserve the rainforest.

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