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12 Feb 08
How to Get More Bookmarks and Better Links @ chrisg.com
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“No time to read this now but it looks interesting” - This is the ultimate skimmer. They give your article a quick look and if it passes the smell test then you get a bookmark. It often turns out that they never do come back.
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- Optimize headlines - The first thing your reader will see will normally be the headline. Make it scream out to be clicked.
- Optimize your introduction - Your headline sells the click but the intro sells the article. Create a killer first sentence. Then follow it up with another. Bookmarks live or die based on a snap judgment so make sure the introduction, and therefore article, begs to be read.
- Optimize URLs/Slug - If your article is to be shared around via email, forums and IM, then you need a simple URL. In most CMS you can specify a short and snappy URL, filename or in WordPress the “slug”.
- Optimize appearance - Pictures are worth many words but they also break up the wall of text, plus help the reader make that snap “yes” decision. Great pics can be found on Flickr.
- Optimize phrasing and sentence structure - Is your article skimmable? Do you have lots of complicated jargon? Do you use long meandering sentences? Simplify to clarify!
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- hawksdomain on 2008-02-19