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16 Jun 09

Virtual Goods + Mobile Payments = Small Market Worth Fighting For? | Peter Kafka | MediaMemo | AllThingsD

The promise of "virtual goods" -- pretend things you buy with real money in cyberspace -- has lured entrepreneurs and venture capitalists for years. Same goes for mobile payments -- using your iPhone instead of your Amex to buy stuff. But what if you combined the two? You'd have market that barely exists yet is worth fighting over. At least that's what Zong and Boku are doing.

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