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31 May 09

You Can’t Build a Business Case for Social Software

Anthony Bradlwy of Gartner on being asked for social software metrics, how it's difficult and what are the reasons ...

Good discussion gets triggered, ie. Sameer Patel notes that "E2.0 is a state the enterprise achieves." and Lawrence Liu of Telligent adds that the title of Anthony's post should rather be "“You Can’t Build a Business Case for Social Software, ...Unless Unless You Can Define & Justify the Applications.”

Snip: "There is a good reason why it is so difficult to build a generic, universal business case for social software. You can’t do it. Social software is a set of mass collaboration principles and technologies that apply to the construction of a solution, not the solution itself. Social software business value can and does vary widely from one solution to the next. Trying to build a business case for social software is similar to building a business case for a toolbox. In establishing the justification for purchasing a toolbox, you can talk only in generalities. You can build things better, faster and maybe with fewer accidents. This is the same situation when trying to justify an investment in social software. You can’t get concrete unless you know what you are building."

blogs.gartner.com/...iness-case-for-social-software - Preview

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