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Web Squared: When Web 2.0 Meets Internet of Things
Web 2.0 is all about harnessing collective intelligence.
The web is the world - everything and everyone in the world casts an "information shadow", an aura of data which, when captured and processed intelligently, offers extraordinary opportunity and mindbending implications.
See the web as a newborn baby. Is it getting smarter?
What we see in practice is that meaning is learned "inferentially" from a body of data.
Meaning is taught to the computer.
Sensor revolution.
The real world objects have information shadows in cyberspace.
A person has information shadows in a host of emails, instant messages, phone calls, tweets, blog postings, etc.
Our devices extend us, and we extend them.
Data analysis, visualization, and other techniques for seeing patterns in data are going to be an increasingly valuable skillset. Employers take notice.
Evidence shows that formal systems for adding a priori meaning to digital data are actually less powerful than informal systems that extract that meaning by feature recognition.
Mapping from unstructured data to structured data sets will be a key web squared competency.
Fused with IT.
Even without sensor-driven purchasing, real-time information is having a huge impact on business. When your customers are declaring their intent all over the web (and on Twitter) - either through their actions or their words, companies must both listen and join the conversation.
The web is no longer an industry unto itself - the web is now the world.
Web meets World - that's Web Squared.
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