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Most people in an organization do a good job of reading the trade rags for the industry - the "approved" voices.  In banking that's American Banker, and every industry has it's own Gray Lady.  However, for most people that's where the reading and scanning ends.  There's little reading in contrarian magazines or blogs, and very little interaction with social media.  Reading about issues and emerging threats in adjacent industries or market spaces is apparently as common as reading Beowulf in the original.  Yet most competitive threats come from adjacent markets or new entrants to existing spaces.

Why is there such a lack of interest in what's happening in the market?  I don't understand if it is a lack of interest or passion, or a helplessness that's brought on by the feeling that one couldn't do anything about a new discovery anyway.  Some of the easiest market intelligence and evidence of trends is developed and presented to you every day.  How are you using it?  Do you have your blinkers tightly adjusted, or can you pick your head up and see what's going on all around you?