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Driessen Samuel's Library tagged adoption →  View Popular

21 Sep 09

Social media monitoring - more first step than end game :: Blog :: Headshift

  • If you look at a longer timeframe, you will see that our new era of
    social technology and social business is in fact more traditional, and
    continues very old, resilient models of network-based trade, business
    and socialisation. The difference is, we now have the technology and
    infrastructure (and arguably the globalised world) that enables us to
    scale up these old ways of working to support our modern life.    "

    In short, consumers can and should be closely involved in the co-creation, testing, refinement and marketing of products and services - something that nearly always involves a conversation - and social tools are now available to support this.
  • I'm not quite ready to believe that human behaviour is something that can or should be turned into zeros and naughts to be categorised, visualised and measured.
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