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Managing Employee Innovation Communities
"Tapping a diversity of perspectives has been empirically proven to increase the quality of ideas. Indeed, this is one of the benefits of setting innovation communities. By investing some time in establishing a community management plan, organizations will see a nice return on their innovation efforts.\n\nThere are three distinct phases to innovation community management:\n\n 1. Pre-Launch\n 2. Early Community\n 3. Mature Community"
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- Advancing innovation
- Improving the way the company operates
- Use of social software
Early enthusiasts will be found among those with a demonstrated interest in:
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Providing direction is a key component of surfacing ideas that will make a difference. The focus areas can start out limited to a set of key opportunities and issues that need addressing. Organizations can also use their top strategic initiatives as their innovation target areas.
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The Value Network Maturity Model
Levels of maturity are standard levels of competency that have been the foundation for many different kinds of maturity models. One of the best known frameworks is the Capability Maturity Model. The maturity model framework can be adapted to value networks as well. Such a model can help address questions of value network competency and aid in developing value network strategies.
Assessing Organizational Readiness for Communities
We have a second model too - a WE Corporate Assessment framework that lays out six operational components that will determine where on organizational maturity scale a company is. the six components are:
* Strategy
* Corporate Structure & Operations
* Culture
* Community Membership
* Tools
* Content
Do Enterprises Have the Patience to Develop Communities?
There are certainly ways to encourage faster community maturity. Creating aggressive content strategies and adoption campaigns certainly helps. Having a constituency that is already familiar with social media tools is also helpful. Regardless of adoption and tool use robust communities require community leaders (not just sponsors), rich interactions between members, and a collective sense of the community as a whole. Those subtle characteristics cannot be manufactured in any other way but to have the community develop those traits organically over time.
Communities are one of the hardest types of organizations to launch, develop, and sustain. Two years is a reasonable ramp period and growth comes in fits and starts – metrics have to change over time too. I suggest the following:
Reaching Level 3: The Mindset Factor « IT Organization Circa 2017
Mindset refers to the set of assumptions or methods held by groups of people which is so established that it creates a powerful incentive with these people to continue to adopt or accept prior behaviors, choices or tools
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