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Bertrand Duperrin's Library tagged margin   View Popular

22 Jul 09

Does social media really correlate with the bottom line? Color me skeptical

A study has found that revenue, gross margins and profits correlate nicely with companies that are the most engaged with social media. Should you build a portfolio around these highly engaged social media friendly brands? Probably not.

blogs.zdnet.com/BTL - Preview

socialmedia margin finance bottomline revenue incomes

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