Bertrand Duperrin's Library tagged finance →  View Popular

A study has found that revenue, gross margins and profits correlate nicely with companies that are the most engaged with social media. Should you build a portfolio around these highly engaged social media friendly brands? Probably not.

blogs.zdnet.com/BTL - Preview

socialmedia margin finance bottomline revenue incomes

IT projects need define a combine the engineering work to be done and the results that they create. Doing so requires more than giving the project a business based name. Here are a few steps for an alternative way to define an IT project.

Combining these three ideas, when companies pay to execute a project, it’s not the project they want, it’s the result. They want more revenue generating customer relationships, not processes around a CRM system or even the capability to look up customer names. What they want is the result.

blogs.gartner.com/...y-to-define-it-project-results - Preview

IT results project ITproject business businessneed control productivity visibility engagement customervalue finance ROI

En complément de cette vidéo qui est longue mais très intéressante, voici 4 idées qui résument mes positions :

Idée 1 : Le Web 2.0 est relié au comportemental et non au financier

Idée 2 : L’art du management paradoxal

Idée 3 : Le Web 2.0 pour vendre et recruter, pour développer sa notoriété et gérer sa réputation

Idée 4 : Dissoudre un individu dans le collectif nuit gravement… au collectif !

Voici le détail de ces idées :

www.blog.axiopole.info/...comment-page-1 - Preview

web2.0 enterprise2.0 behaviors finance ROI adeo management personalbranding

In both entrepreneurial and larger companies, we too often spend time focusing on the desired financial performance target, rather than the inputs that drive those numbers. Because boards, investors and management demand an objective way to measure performance, we often go right to the result without focusing on what caused those results.

blogs.harvardbusiness.org/...allacy-of-financial-metri.html - Preview

finance metrics indicators inputs performance revenue

Contribution Margin in currency generated from externally referred customers
over cost in currency for human interaction and other cost to manage and engage in the ecosystem
= Social Media ROI.

www.socialmediatoday.com/...77179 - Preview

ROI finance marketing socialmedia

OUR financial catastrophe, like Bernard Madoff’s pyramid scheme, required all sorts of important, plugged-in people to sacrifice our collective long-term interests for short-term gain. The pressure to do this in today’s financial markets is immense. Obviously the greater the market pressure to excel in the short term, the greater the need for pressure from outside the market to consider the longer term. But that’s the problem: there is no longer any serious pressure from outside the market. The tyranny of the short term has extended itself with frightening ease into the entities that were meant to, one way or another, discipline Wall Street, and force it to consider its enlightened self-interest.

www.nytimes.com/...04lewiseinhorn.html - Preview

shortterm longterm finance downturn crisis

As the late mathematician Richard Hamming tartly observed, “The purpose of computing is insight, not numbers.” That’s also the goal of innovative metrics. The measure of the success of innovative metrics is how clearly they convey the value - and risks - of the innovation. Watt’s steam engines, P&G’s soap, and Intel’s microprocessors might well have dominated their markets without novel metrics. But for these businesses and many others, innovative metrics made selling their products to a large number of customers a much less difficult prospect. Indeed, as many innovators are learning, oftentimes the best way to take the mea­sure of a new market is to create a new measure for the market.

www.i-capitaladvisors.com/...metrics-innovation - Preview

innovation metrics intangibleassets finance

Quarterly financial results are totally meaningless as an indication of value created. Throw out your Income Statement and your Balance Sheet and get cracking on creating intangible assets if you want to make it in this knowledge economy.

huddlemind.com/...sults-in-the-knowledge-economy - Preview

finance intangibleassets knowledgeeconomy