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Bertrand Duperrin's Library tagged → View Popular
27 May 09
You Can’t Build a Business Case for Social Software
Now you can build metrics around social activity (registered participants, visits per month, posts per month, average time between visits, pages viewed, etc.) which is important and can be indicative of a thriving community. However, the activity may or may not be delivering business value. Business value is measured separately from activity.
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