There is a reason so much emphasis was put on the visual design of the iPhone.
There is a reason that Apple is so concerned about unsightly seams that they
won't even let you change the battery in your own phone.
Apple, through its marketing and visual design techniques, is manufacturing an
illusion that merely buying an Apple makes you part of an alternative
community. But the technology they use is explicitly chosen to divide people
into separate digital cells, and to position Apple as sole warden.




