Colin Henderson's Library tagged micropersuasion →  View Popular

You can read a description of the nine big trends in my Open Files and peruse my deck over on Authentcities, the Edelman Digital blog. The trends include:

Faint Signals: The Cut and Paste Web, The Attention Crash, Digital Curators, Super Crunching and Collaboration

However, it's not just the environment that is endangered by toxins. The atmosphere we breathe online is too is being threatened by pollution - from marketers. The all too convenient truth is that it's very easy for advertisers to pollute the web with their garbage. Most often, that's not their intent. But it's the end result and it's reaching an epidemic proportion. Now business needs to take the same approach online as it has done offline through corporate social responsibility (Jason Calacanis echoed a similar theme recently.)





First let's look at the the obvious ways marketers poison the web. These all intend to game the system ...




• Spam: 94% of all email is spam (Postini)
• Splogs: 53% of all blog pings is spam, including 64% of those in English (UMBC)
• Click Fraud: Increased last year by 15% (Click Forensis)