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Colin Henderson's Library tagged marketing →  View Popular

30 Dec 08

Despite Debate, Brands Find Value on Twitter - ClickZ

While Ford and Dunkin' have some interaction with other Twitter users, Comcast's experience tends to be much more conversational. "It's key to really be a two-way dialogue and from a service perspective it's the best way to approach that," said Frank Eliason, director of digital care for Comcast, who thinks corporate communications people tend to be too focused on getting out a particular message to serve as Twitter brand reps.

www.clickz.com/3632210 - Preview

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17 Dec 08

Scobleizer — Tech geek blogger » Blog Archive Are bloggers & social networks killing the big shows? «

I’ve watched as Apple invites a few hundred bloggers and journalists into a conference room at its headquarters in Cupertino and gets the news out to the world without having to go to an expensive venue.

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21 Apr 08

Micro Persuasion: An All Too Convenient Truth: Many Marketers Pollute the Web

    • However, it's not just the environment that is endangered by toxins. The atmosphere we breathe online is too is being threatened by pollution - from marketers. The all too convenient truth is that it's very easy for advertisers to pollute the web with their garbage. Most often, that's not their intent. But it's the end result and it's reaching an epidemic proportion. Now business needs to take the same approach online as it has done offline through corporate social responsibility (Jason Calacanis echoed a similar theme recently.)



      First let's look at the the obvious ways marketers poison the web. These all intend to game the system ...



      • Spam: 94% of all email is spam (Postini)
      • Splogs: 53% of all blog pings is spam, including 64% of those in English (UMBC)
      • Click Fraud: Increased last year by 15% (Click Forensis)
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