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I’ve watched as Apple invites a few hundred bloggers and journalists into a conference room at its headquarters in Cupertino and gets the news out to the world without having to go to an expensive venue.

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marketing apple web2.0 blog blogging scobleizer

Blogging is NOT reporting. It’s the single voice of a person. When you read me here you are reading me the way I’d talk to you at a cocktail party. You’re hearing my opinions. If I’m doing “reporting” then you’ll know, because of how I source it.

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blog blogging scobleizer

The a-list died because of social networking tools. It used to be that connecting with thousands of people could only be done if you had massive reach like an a-lister. However, with tools like Friendfeed and Twitter, anyone can reach out and “friend” up with anyone, causing millions of new connections of regular people.

The a-list died because the sharing of information became easier to do. In the past, the a-list was in charge of spreading the virus, but today is no longer needed, we can do it ourselves.

The a-list died because we used to have to rely on them to innovate and guide us to the new things. But we don’t need that anymore. We’ve reached a point where we have the knowledge and the tools to try things ourselves.

The a-list died because we’re tired of them and their incessant drama and posturing for attention. We all just decided enough was enough and called bullshit. It was bound to happen.

The a-list died because guys like Loren Feldman exposed them and made them just regular. You may or may not like Loren or his shtick, but there’s no denying he was a big part of satirizing them and bringing them crashing down to the ground.

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A List blogging