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Sponsorship Tips
Tags: howto, sponsor, sponsorship, tips on 2007-02-07 -All Annotations (0) -About
more from209.85.135.104
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Should I accept product instead of cash?
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buying habits ofparticipants, number of participants in previous events
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2) Return all sponsor banners. They'll need them for other events. 3) Write a shortreport to the sponsor, providing highlights of the event -- number of participants, notableachievements, etc. -- and include samples of sponsor promotions and pictures of sponsorname/logo displays. 4) If you haven't already done so, send race t-shirts to all of the key people insponsor companies. 5) Invite sponsors to a post-race party or some other event to thank them fortheir participation and keep them connected to the event. 6) Ask them to sponsor the event againnext year.
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1) Call the sponsors to personally thank them for theirinvolvement.
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Stay in touch with the sponsor!
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What should I do when the event is over?
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FULLFILLMENT. -- You must fulfill your agreement to provide entitlements to thesponsor. You cannot leave a logo off a race application or forget to put banners on the course.
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What is the most important part of sponsorship?
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It's the most important sponsor you can have. Most races are not worth sponsor dollars,since they only reach a small audience.
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Contact agents'former clients for references.
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Look at an agent's track record -- itdoesn't have to be limited to races -- and find out how successful it has been.
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How important is a media sponsor?
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Be sure you have a written agreement that specifies fees, responsibilities, reportingsystems, and restrictions (if any) on who can be solicited. Most sponsorship agents charge 15%commission for cash sponsorship. Sometimes your agent will also want a flat fee, since s/hespends time on the effort regardless of the outcome.
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I can't do this. Should I hire someone else to solicit sponsors?
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For example, a grocer pays your race a sponsorship fee and signs a yogurt company as anadditional sponsor. The yogurt company pays the grocer a fee (sometimes more than the grocerpaid you) for the right to become a sponsor and provides your race with yogurt.
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Should I give one sponsor the right to sign another sponsor?
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Almost always. A sponsor expects a guarantee that its competitors will not be involvedin the race. So you should have only one shoe company, one running store, one fluidreplacement, etc.
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Do I have to guarantee a sponsor exclusivity?
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Of course. Some sponsors ask for more benefits than you may think they are worth
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Can I turn down a sponsor?
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previous sponsors; mentions of your racein sponsor materials
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demographics -- age, gender, geography of participants
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examples of sponsor entitlements
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press coverage
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A proposal could include pictures of previous events;
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Keep in mind the company's corporate goals whencrafting your proposal.
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proposal should betailored to that company's specific needs
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Whatever will convince the company to become a sponsor
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What should be in my proposal?
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If you are making a "cold call" (57% of all initial sponsor contacts), try to reach a personby telephone. If you send a letter, keep it brief and to the point,and state that you'll follow upwith a telephone call. Be sure to call when you said you would. If the sponsor wants moreinformation, you will probably be asked for a more complete proposal
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Personal contact is always best. If someone from your race knows the key person in acompany, or works for a company that may sponsor your event, work through that person, or atleast have that person guide you to the proper contact in the company.
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How should I contact prospective sponsors?
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If it's something you would have paid for then it's as good as cash. If it's something youwouldn't pay for but you need, like water, then accept it. Some sponsors only give product. Besure to include a level of sponsorship for product. Sponsors expect something in return forhundreds or thousands of dollars worth of product and the cost of delivering it to you.
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It's best to approach a sponsor with one, customized proposal. But be prepared to offeran alternative level of sponsorship, in case the sponsor doesn't want to spend as much as you askfor. Have in mind different sponsorship levels with the largest number of entitlements going tothe category requiring the largest payment. Be prepared to negotiate. Sponsors often want to paythe lowest level fee but receive the highest level sponsorship.
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What should I ask for? How much money?
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You can simultaneously contact sponsors in the same category, but you may be put in theposition of having to turn one down. Instead, you may want to target your first priorities in eachcategory and still leave enough time to contact competitors, if the first sponsor turns you down. Asponsor planning to say "no" to you will wait as long as possible to prevent you from signing itscompetitor.
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Large, national companies often set their budgets in spring or summer of the previousyear, so contact them early. They sometimes have discretionary funds that are saved for late-breaking opportunities or money left over at the end of the year.
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When should I start contacting sponsors?
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Don't contact a company that isalready sponsoring a lot of events in your community. It may have already saturated the market.Solicit its competitors.
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Which companies should I contact?
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The companies that have shown an interest in your audience(s) or you think would beinterested in your audience(s) if they knew how to reach them.
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Announcer mentions
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Event premiums
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Signage -- logo in event signage; on-site inflatables; banners on-site
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Event collateral -- inclusion in pre- and post-event media coverage; i
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Public relation
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On-Site promotion -- s
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Event-related promotion -- event included in sponsor advertising; special in-storepromotions tied to event; co-promotion, with two or more sponsors; ad and hotlinereferral to sponsor stores or web sites; save on entry with purchase offer.
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Sponsor hospitality -- VIP tents; employee volunteer opportunities
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Sponsor Designation -- title sponsorship or name on a facet of the event
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Unity Trust Bank : Hot Tips & Hints - Sponsorship
Tags: howto, sponsor, sponsorship, tips on 2007-02-07 -All Annotations (0) -About
more fromwww.unity.uk.com
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Sponsorship is a business agreement not a gift. Even if you do everything properly, you are still likely to receive many rejections before you finally hit gold
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Success in securing sponsorship results from
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1.Careful planning and targeting
2.Realistic proposals
3.Good negotiating. -
Approaching a sponsor
Introductory letter and proposal should be individually tailored towards the company
Make sure you have the right contact name to whom you should address the letter
Submit the proposal in plenty of time
Be brief but informative
Be precise in what you are requesting - money, time, facilities etc -
What have you got to offer a sponsor?
Opportunity to insert promotional material into mailings
Opportunity to put up an exhibition stand at events
Promote the sponsors name in media releases
Feature the logo and organisation description on promotional material
Opportunity to advertise in brochures/magazines etc -
What does a sponsor want?
Publicity – what opportunities are there to raise the profile of the company you want to support you
Corporate image – selling your idea on how it can project a good image of the company
Public Relations/Community involvement – successful businesses feel their responsibility stretches further than just profits
Direct marketing – companies use sponsorship events as a sales outlet
Endorsements – manufacturers may provide free goods to a successful club or individual knowing customers will associate good performance with their products
Client hospitality – sponsored events are popular for entertaining clients etc
Education sponsorship – companies sponsor schools/student events to influence and build a long term affinity with the company -
Companies that have a connection to you/organisation
Identify locally-based businesses who may be interested in what you can offer – match your membership to their ‘target market’
Companies that have recently moved to the area
Large national companies who have local sponsorship budgets
Companies that may have image difficulties and need to win over public opinion -
Identifying a suitable sponsor
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Sponsorship Tips
Tags: howto, sponsor, sponsorship, tips on 2007-02-07 -All Annotations (0) -About
more fromwww.classicbass.com
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If for some reason something comes up that you
can’t fulfill your obligation, call your sponsor and work on something else to
take its place. BE PRO-ACTIVE!!! -
If they want you to hand out flyers or whatever, it’s
your obligation to get it done. -
Last but not least, keep your word. If you promise a sponsor that you plan on
doing something. Do it. -
Be open to
negotiations and come up with an agreeable sum that benefits both parties. -
Include tournament entries,
food, lodging, fishing tackle, list things of that magnitude. -
Don’t be afraid to
show them a list of your fishing expenses however. -
they will inevitably bring up the question one way or
another – “What are you looking for in return?” -
Also, just like In a job interview. Don’t come out right away and discuss money.
It will be an immediate turn off and odds are the potential sponsor won’t be
interested. -
Try not to do your
proposal over the phone unless they initiate it! -
Give them the option of a face to face meeting for your proposal, or
offer that you email them your cover letter and resume. -
BE PREPARED when you call to speak
with them. Give them a little background information on yourself and why you are
calling. -
Remember that you are
basically trying to become and independent promotional contractor for their
company, so act and speak professionally. -
I’ve found that you are typically looking to speak with the
Director of Sales and Marketing or a Sales Manager. -
Ok, now you’re ready to approach that potential monetary sponsor. What’s your
game plan? The first thing you want to do is find the correct person of contact. -
Start building a
relationship with them and it will benefit you in the long run with a good
reference -
So you think you’ve built yourself a decent resume? How do you go about
approaching somebody? I would recommend starting off small. Maybe you know a
local bait dealer or tackle company. Go to them and offer your services. Offer
to hand out brochures/flyers. Talk to them and be open with ideas. They might
not want to give you money but may offer you some discount tackle or products.
Don’t turn things like this down. This is where it all begins. -
Another idea is to build yourself a website. A website is a great tool for
promotion opportunities. Not only are they inexpensive to create, they are
accessible to millions of people. -
So what is the first step? The answer is simple: Get Involved! Getting sponsors
doesn’t happen in a week’s time, and they aren’t about to work with somebody
that doesn’t do things outside of just fishing tournaments. Fishing alone isn’t
enough. Get involved with Online forums. Help participate with weigh-ins. Go to
outdoor expos and seminars, things of that nature. Become a figure in the
fishing industry. -
WHY? Why should a company give you anything? I hear this all the
time: I’ve won a few tournaments, so isn’t that enough? If you haven’t already
guessed, the answer is No. Companies could care less how many local tournaments
you’ve won. All they really care about is how you are going to market their
product.
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Racing Sponsorship; Tips and Thoughts
Tags: howto, sponsor, sponsorship, tips on 2007-02-07 -All Annotations (0) -About
more from209.85.135.104
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The unique visibility can be double played, too. Offer a package deal in
the sponsorship that includes prepaid newspaper ads to run when the
sponsor wants to
run them. Have professional ads done using the car as an eye catcher and
run it
in the local or regional newspaper. -
There is no limit to this approach. Say you were sponsored by a sandwich shop. You could offer to print the sandwich wrappers with the gimmick "Return 10 wrappers for a free ticket to the races." This way the sponsor gets repeat customers and you are providing him with materials he doesn't have to buy. Of course you don't tell him, but that is where you spend some of that extra money you got from the sponsorship. But, you sell this as a double advantage to the sponsor. -
Tickets can also be used as customer "Premiums" by the sponsor. "Buy five tanks of gas and get a free ticket to the races." Remember, the eye catching unique visibility gets a potential customer's attention. A message (sign) coaxes the potential customer into the sponsors business. Now, you convert the potential customer into a repeat customer with the (buy this many and get the free ticket) deal. -
If a company sponsors a softball team it is not for advertising value. Typically, several or all of the team members are company employees. The "team experience" and "morale builder" are the company's reward for sponsoring the team, not the advertising. -
What else can you do for your sponsor/partner? -
Racing Sponsorship; Tips and Thoughts
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ourcommunity.com.au - Funding and Fundraising Centre - Top 10 Tips for Sponsorship Hunters to help raise money for community groups and organisations
Tags: howto, sponsor, sponsorship, tips on 2007-02-07 -All Annotations (0) -About
more fromwww.ourcommunity.com.au
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and start networking with people in the business.
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Check it out.
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If
you don't service sponsors properly, they will never give you another
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Service the sponsors.
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get a couple of big sponsors than lots of small ones,
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Aim big.
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Firm up all details of your arrangement in writing. -
Get in writing.
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start at least twelve months
before an event -
Get in early.
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. While you can
offer to put logos where you want, also offer your sponsors far more
substance. -
No logos.
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prepared to treat your sponsors like marketing
partners. -
It's a job for a team.
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brands that
seem a natural fit with your event -
Look for a good fit.
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Sponsors don't have to love you.
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There's no such thing as free money.
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Top 10 tips for Sponsorship Hunters
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Community Links - Take Action - Sponsorship Tips
Tags: howto, sponsor, sponsorship, tips on 2007-02-07 -All Annotations (0) -About
more fromwww.community-links.org
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Company matching -Ask your company for support, by matching what your team raises
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Company clients and suppliers - Work in conjunction with your marketing team to really push your challenge for the benefit of the company and your networking.
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Fellow employees - Advertise your challenge on your company intranet, linking colleagues to your justgiving site.
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get sponsorship online. Benefits include an easy to email advert to all your potential sponsors, who then sign up online so you don't have to chase them for their contributions after your challenge
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Friends and Family are often the first step in raising sponsorship.
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Sponsorship Tips
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Potential Exhibitor or Sponsor letter
Tags: howto, sponsor, sponsorship, tips on 2007-02-07 -All Annotations (0) -About
more from209.85.135.104
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Sponsors will be listed in the proceedings and may receive additionalacknowledgment of their sponsorship.
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Sponsors at this level will be listed in the proceedings and a sign acknowledgingtheir sponsorship will be displayed.
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Sponsors at this level will be listed in the proceedings and on the LMOP Web site,two signs acknowledging their sponsorship will be displayed.
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Sponsors at this level will be listed in the proceedings and on the LMOP Web site, two signsacknowledging their sponsorship will be displayed, and sponsors will receive an electronicversion of the attendee list.
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Due to government regulations, we are unable to use contract funds to cover the costs of food and beverageserved at a conference. We rely on the generosity of our sponsors to make the Annual LMOP Conference oneof the most anticipated events of the year! Our generous sponsors allow us to keep our registration feeaffordable to all and still provide attendees with top of the line food and beverage, not to mention somefantastic receptions! All funds provided by our sponsors will be used to offset the costs of refreshments duringthe conference, which cannot be covered with government funds. Sponsors will enjoy a host of benefits,including: increased exposure among the conference attendees and recognition in the conference materials.LMOP will list sponsors in the conference proceedings, the agenda, and will post signs at the conferenceacknowledging sponsors’ generous donations. Signs will include single color graphics (i.e., logos) if they areprovided electronically in advance.
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LMOP) is writing you to announce exhibit and sponsorship opportunitiesat our 10thAnnual LMOP Conference and Project Expo, January 23-24, 2007, in Baltimore, MD. The conferencewill take place at the Baltimore Marriott Waterfront. This year we anticipate 400 attendees, from throughout theU.S. and internationally.
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Dear Potential Exhibitor or Sponsor:
Notation: * = Private bookmark and comment|… = Clipping [?] | … = Public highlight [?]
