advantages of m-commerce have been identified:
• Immediacy. Consumers are constantly moving,
working, commuting, travelling, socializing and
shopping. M-commerce lets them buy goods
and services as soon as the need arises.
• Connectivity. Users sharing a common location or
interest can be instantly connected via text mes-
saging and mobile chat capabilities. Advertisers
can use such access to promote products and
make special offers with the expectation that
subscribers will answer and listen to their mes-
• Localization. With the deployment of positioning
technologies, such as the global positioning sys-
tem (GPS), companies can know users’ where-
abouts and will be able to offer goods and serv-
ices specific to their location
