A. D.'s Bookmarks

Sign of the times: even beggars now use Google Adwords! Found via Blame it on the Voices

2. Tell A Consistent Story

You walk into a luxury hotel. The street frontage and reception and first class, but as you explore, you notice the hallways are shabby. The rooms are top notch, but the bathrooms are dated and there are cracks in the bath.

The brand is not telling a consistent story - well, not a story that says "luxury" - and will suffer as a result.

Definition Of Market Research

Market research is the study of groups of people in order to determine if there is a market for your product or service.

Ask, and answer, the following questions:





• What value do you add for your customers?


• What problem do I solve?


• What outcome will resolves this problem?


• What do I do differently from my competitors?


• What adjectives and nouns best illustrate the above points?





Then blend the answers into a tight, focused two paragraph explanation of what you do and the benefit your product or service provides someone else.

Here are a few ideas that work well, and corresponding links telling you the hows and the whys:





• Link Widely And Freely


• Submit to RSS services


• Submit To Relevant Directories


• Engage With Social Media


• Post On Forums And Community Sites


• Distribute Articles


• Issue Press Releases


• Post Classified Ads


• Give Stuff Away -Virally


• Create Plug-Ins


• Run Awards


• Interview People


• Get Interviewed

User Agent transmitted to the visited web server :




• Mediapartners-Google





IP address range :




• from 66.249.64.0 to 66.249.95.255 (googlebot.com)
  (last visit in May 2008)





User Agent transmitted to the visited web server :




• Mediapartners-Google/2.1





IP address range :




• from 66.249.64.0 to 66.249.95.255 (googlebot.com)
  (last visit in August 2007)

I got this code working with the new Google Analytics ("ga") with a minor update to the js.

Change the two places where it has:

urchinTracker ('/asclick');

to

pageTracker._trackPageview("/asclick");

Like other people have mentioned, Analytics is reporting more clicks than Adsense, but it's not horribly different.

如果说 stub 提供了一个简化的真实世界模拟，那么 mock 可以做更多。有时，简单的模拟真实世界还不够。在测试时，需要确保代码能正确使用 API。例如，您可能会想要验证本地数据库应用程序是否打开了连接、执行了查询，并随后关闭了此连接。您也会想要验证控制器是否在一个模型对象上实际调用了 save。所以，mock 对象必须建立预期和行为。

Rails 有至少有 3 个 mock 库可用：Mocha、FlexMock 和 RSpec。

几年前，围绕测试展开的一些有趣辩论似乎是解决了自动测试好与坏的问题。现在的辩论则愈加有意思：






• 所有测试是否应该全部受数据库支撑，是否应使用 mock 和 stub 来隔离功能测试？


• 100% 覆盖率是否现实？


• 内存测试所带来的额外速度提高可否抵消额外风险？

身在如今的梦八,科比是那么地低调。这种低调,甚至让人有些捉摸不透。

　　在澳门的两场比赛,科比总共只得到20分,甚至都没詹姆斯一场比赛得分多。两场比赛,科比的场均出手只有7次,和

　　不是科比不想出彩,而是科比深知责任重大,三十岁而立之年,和当年的乔丹一样,踏上奥运战场。只是比起自己的偶像飞人乔丹,科比肩上的使命感无疑更大。

　　梦八群星荟萃,球队汇聚了十几位NBA炙手可热的明星。身在其中,科比是蛟龙,却不是惟一的龙头。03一代的詹姆斯和安东尼各有绝招,他们是球队进攻的脉搏。基德是梦之队的元老,在他参加的国际大赛上,美国男篮从未输球,他是全队协调的中枢神经。还有已从伤势中恢复过来的韦德,上赛季闪闪发亮的控卫双星保罗和德隆……用美国同行的一句话说就是,这支梦八最恐怖的地方就是每个人都具备了单打的能力。

　　既然如此,科比早已明白自己的工作,就像他说的那样,那就是竭尽全力去防守。去年的美洲锦标赛上,梦八的得分王是安东尼,第二得分点是詹姆斯,第三得分手才轮到了科比。但科比在防守上的贡献理应得到嘉许,几乎所有被他防守的球员都深陷囹圄般状态糟糕。其中最典型的是“巴西闪电”巴博萨,在和梦八的比赛里,这位巴西的头号得分手全场只得到4分,赛后,提到科比,他无奈摇摇头,吐着唾沫星子在那里说:“太疯狂了,实在是太疯狂了……”

• Use just key words, or wherever possible images.
  
  
• Start from the center of the page and work out.
  
  
• Make the center a clear and strong visual image that depicts the general
  theme of the map.
  
  
• Create sub-centers for sub-themes.
  
  
• Put key words on lines. This reinforces structure of notes.
  
  
• Print rather than write in script. It makes them more readable and
  memorable. Lower case is more visually distinctive (and better remembered) than
  upper case.
  
  
• Use color to depict themes, associations and to make things stand
  out.
  
  
• Anything that stands out on the page will stand out in your mind.
  
  
• Think three-dimensionally.
  
  
• Use arrows, icons or other visual aids to show links between different
  elements.
  
  
• Don't get stuck in one area. If you dry up in one area go to another branch.
  
  
  
• Put ideas down as they occur, wherever they fit. Don't judge or hold back.
  
  
• Break boundaries. If you run out of space, don't start a new sheet; paste
  more paper onto the map. (Break the 8x11 mentality.)
  
  
• Be creative. Creativity aids memory.
  
  
• Get involved. Have fun.