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I find it interesting that so many restaurants are using Twitter, even though they don’t have a handle on how to fully monetize it, or measure its success. As Kristen Costa said of Twitter “It’s a powerful tool. We didn’t know quite to the extent.” I wonder if this the Achilles heel of Twitter. So many people have heard of it that they feel they have to be on it, even as Jenny Cheifetz says “Twitter, to me, is still a mystery.” It will be curious to see in three months how many of these local restaurants are still actively using Twitter, or whether it Twitter will have been another fad that has come and gone?

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This guide is for restaurants just starting out on Twitter. After getting a few of my own client’s restaurants set up with Twitter, I discovered they really didn’t know what it was all about and how to use it to increase patronage – let alone what on earth to tweet about. After all, they had a restaurant to run, not camp out all day managing their Twitter accounts.

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twitter aot restaurant

And judging from recent news stories coming out of places like Kansas City and Boston, Twitter is turning out to be a very effective marketing tool for restaurants. Chefs are using the site to engage customers by giving out recipes and asking for feedback on new dishes and ingredients. Other restaurants are advertising meal specials and events to draw in loyal customers are specific days. And one restaurant in Boston even started tweeting months before the doors opened for the first time. Potential customers followed the new restaurant's progression and the result was a packed opening night.

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aot twitter restaurant marketing

Well, the world is big and there are many restaurateurs trying to actively promote their business so he got some answers from a couple of places that use Twitter as a means to advertise their specials.

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aot twitter restaurant marketing

If your favorite restaurant was on Twitter -- or maybe they already are -- would you follow them? First, what could a local restaurant have to say in 140 characters or less to whoever might be listening? Second, is Twitter really the place for them?

Some restaurants seem to think so. They have realized pretty quickly that there is a world of foodies on Twitter. It's a great fit for smaller, local single shops or chains. And some are getting it right.

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Most restaurant Twitter feeds include specials and the occasional coupon. On April 12, Kevin Joyce, owner of The Carlton Restaurant, Downtown, tweeted, "mention Twitter to your server at the Carlton and receive 20% off!" Sonoma Grille introduced itself to Twitter on June 2 with a link to a coupon good for a free glass of wine with an entree purchase.

One challenge that all businesses face is promoting themselves without turning their Twitter feeds into streaming advertising. A food business that tweets well can help establish its culinary personality and give customers a way to feel personally connected -- the way a regular or a friend of the owner might.

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aot twitter restaurant

For restaurant operators, here’s the opportunity to learn something very important: Twitter might just be the killer application that could turn your restaurant brand into a household name. It’s social, it’s easy, and most importantly, it’s cheap.

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The financial crisis is likely to hit the fine dining industry very hard. Already there have been reports of exclusive London restaurants slashing their prices in order to maintain a steady flow of clientele and therefore subsequent cashflow. Competing on price, however, is never a wise, or usually profitable, strategy, so dining establishments need to look for alternate ways to bring in the customers. One easy way is to develop a social media strategy to connect with your customers and create a community of regular diners.

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