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How Restaurants Can Use Social Media | Social Media Marketing Strategies
The restaurant industry is no different. By definition restaurants are very social offline, but what about online? This got me thinking about how restaurants can utilize social media platforms for marketing, brand monitoring and beyond. In talking with a potential client, who is a major player in the restaurant industry, I outlined the following initiatives and talked about how they can and should be using social media.
For Restaurants Twitter = Local, Facebook = Mass Market
So, how are these two things—local marketing and Twitter—connected? Twitter, as opposed to Facebook (the still underutilized but global social medium) is all about “local.” It is existential, thriving in a world of “here and now.” The founder of LA-based Kogi, the instantly famous Korean Taco Truck concept , credits its success completely to his ability to communicate via Twitter with his local customer base. He is able to draw upwards of 400 customers within 15 minutes of tweeting the new mobile location for his trucks. If you are more than a few minutes from the new location, forget about getting there in time to eat before the police chase the truck to a new site. Nothing is more local than this.
Local Restaurants Embracing Twitter
I find it interesting that so many restaurants are using Twitter, even though they don’t have a handle on how to fully monetize it, or measure its success. As Kristen Costa said of Twitter “It’s a powerful tool. We didn’t know quite to the extent.” I wonder if this the Achilles heel of Twitter. So many people have heard of it that they feel they have to be on it, even as Jenny Cheifetz says “Twitter, to me, is still a mystery.” It will be curious to see in three months how many of these local restaurants are still actively using Twitter, or whether it Twitter will have been another fad that has come and gone?
Twitter for Restaurants
This guide is for restaurants just starting out on Twitter. After getting a few of my own client’s restaurants set up with Twitter, I discovered they really didn’t know what it was all about and how to use it to increase patronage – let alone what on earth to tweet about. After all, they had a restaurant to run, not camp out all day managing their Twitter accounts.
How Twitter May Change Restaurant Marketing
This is big stuff and really could help restaurants of all sizes, types and styles open up a new element to marketing to consumers. Rest assured there will be many aspects to this concept as it develops over the months to come, but for the restaurant industry this means a little bird told me . . "its a good thing".
Twitter Restaurant Marketing Tips
Watching how how other businesses like yours use Twitter will give you ideas about what to write. In your tweets, you can post links to websites and photos. For sharing pictures, use a service like TwitPic and when you post a website link, it will be automatically shortened to fit within 140 characters.
Use Twitter to Help Your Restaurant Marketing
And judging from recent news stories coming out of places like Kansas City and Boston, Twitter is turning out to be a very effective marketing tool for restaurants. Chefs are using the site to engage customers by giving out recipes and asking for feedback on new dishes and ingredients. Other restaurants are advertising meal specials and events to draw in loyal customers are specific days. And one restaurant in Boston even started tweeting months before the doors opened for the first time. Potential customers followed the new restaurant's progression and the result was a packed opening night.
Restaurant Marketing - Using Twitter to Promote Your Restaurant
Well, the world is big and there are many restaurateurs trying to actively promote their business so he got some answers from a couple of places that use Twitter as a means to advertise their specials.
How to Use Twitter for Marketing & PR
Twitter is a tool for "micro-blogging" or posting very short updates, comments or thoughts. In fact, since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters. Truly, a micro-blog. Another way to think of Twitter is like a cross between instant messaging (IM) and a chat room, because it is an open forum, but you restrict it to the people with which you connect.
I have to admit I have not always been sold on Twitter. At first I did not get it at all. Then I thought I understood it, but thought it was stupid and useless. Then I used it a bit more and got some more followers and followed a few more people. Now I think it has some value, especially as a marketing and PR tool.
Twitter Marketing Ideas for Businesses
Twitter continues to be a very useful and powerful tool for communication. The old euphemism, “it’s not what you know, it’s who you know,” no longer applies online. On the Internet, it is who knows you. Twitter is the tool that allows many people to find you and get to know who you are. Here are a few tips to help your business leverage Twitter.
10 Ways Twitter Can Make Money
How can Twitter make money? That's the billion-dollar question. This question is important for Twitter, as well as its users and global advertisers.
With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. Here are some ways Twitter can make money.
Twitterville - Global Neighbourhoods
Twitterville is intended to tell you how so many people have succeeded with Twitter, so that others can get ideas on how it may help them as well.
Are Small Restaurants Dishing It Up Properly On Twitter?
If your favorite restaurant was on Twitter -- or maybe they already are -- would you follow them? First, what could a local restaurant have to say in 140 characters or less to whoever might be listening? Second, is Twitter really the place for them?
Some restaurants seem to think so. They have realized pretty quickly that there is a world of foodies on Twitter. It's a great fit for smaller, local single shops or chains. And some are getting it right.
Ultimate Guide to Twitter - Marketing, Tips, Best Practices & More - Web Analytics World Blog
Twitter is one of the most popular social networking applications on the Internet and its popularity continues to grow stronger each day. To me, the rise of Twitter feels a lot like what happened with Facebook early last year. Below is the ultimate guide to Twitter which includes tips, best practices, marketing strategies and how to's:
Tweeting for Dollars - Bits Blog - NYTimes.com
Izea, the marketing company behind a pay-per-post service that enables companies to pay bloggers for every post about their product or service, is now bringing its concept to Twitter. The company last week introduced Sponsored Tweets, which pays users for every commercial ad or paid message that is blasted to their Twitter followers.
Twitter 101 for Business — A Special Guide
Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.
Hints of many business models in Twitter 101’s case studies
Beyond the basics covered in the guide Twitter released last night, the most interesting part involves case studies showing how companies are using the microblogging network to build customer bases. As internal company documents released by a hacker last week show, the company is very much improvising its business model, but the case studies give an idea of where Twitter thinks its adds value.
6 Ways to Use Twitter to Market Your Small Business
From restaurant Crepe Cellar in Charlotte that's using it to offer unadvertised specials, to Kilwin's, an amazing fudge and ice cream place, that's using it to drive customers sample their WillyWonka-esque delights.
If you want to think bigger about your business communciations, it's time to get on board Twitter. What do you need to know if you want to use Twitter to market your business? Here are a few brief pointers:
Taco John's Goes Viral
"Taco John's has historically been a very crowd-based social brand—with many of our customers creating their own Facebook pages [and] Twitter accounts, and blogging about their favorite menu item or Taco John's experience," says Renée Middleton, vice president of marketing at Taco John's. "We wanted to build off that existing online energy and connect with our most loyal customers so we could thank them with exclusive offers and information."
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