http://www.diigo.com/user/Tonycurzonprice/advertising Sun, 13 Jul 2008 14:11:40 -0000 Sun, 13 Jul 2008 14:11:40 -0000 http://www.nytimes.com/2008/07/13/business/13habit.html?pagewanted=1&ei=5124&en=e3072a7b2bc8ebf4&ex=1373601600&partner=permalink&exprod=permalink <p>“OUR products succeed when they become part of daily or weekly patterns,” said Carol Berning, a consumer psychologist who recently retired from Procter &amp; Gamble, the company that sold $76 billion of Tide, Crest and other products last year. “Creating positive habits is a huge part of improving our consumers’ lives, and it’s essential to making new products commercially viable.”</p><p><strong>Tags:</strong> <a href='http://www.diigo.com/user/tonycurzonprice/advertising' rel='tag'>advertising</a> </p><p><strong>Posted by:</strong> <a href='http://www.diigo.com/user/tonycurzonprice'>tonycurzonprice</a></p> Sun, 13 Jul 2008 14:11:40 -0000 http://www.youtube.com/watch?v=yxRqRZ81Rmg&NR=1 <p>The continuation of clips from Idiocracy. <br /><br />advertising exchange at the start</p><p><strong>Tags:</strong> <a href='http://www.diigo.com/user/tonycurzonprice/montpelerin' rel='tag'>montpelerin</a> <a href='http://www.diigo.com/user/tonycurzonprice/advertising' rel='tag'>advertising</a> </p><p><strong>Posted by:</strong> <a href='http://www.diigo.com/user/tonycurzonprice'>tonycurzonprice</a></p> Fri, 04 Apr 2008 22:46:08 -0000 http://blog.pmarca.com/2008/02/inaugurating-th.html <p>I hereby inaugurate my New York Times Deathwatch, which will continue until the last Sulzberger has left the building.</p><p><strong>Tags:</strong> <a href='http://www.diigo.com/user/tonycurzonprice/advertising' rel='tag'>advertising</a> <a href='http://www.diigo.com/user/tonycurzonprice/journalism' rel='tag'>journalism</a> <a href='http://www.diigo.com/user/tonycurzonprice/macarthur' rel='tag'>macarthur</a> </p><p><strong>Posted by:</strong> <a href='http://www.diigo.com/user/tonycurzonprice'>tonycurzonprice</a></p> Thu, 14 Feb 2008 22:50:56 -0000 http://www.smvgroup.com/news_popup_flash.asp?pr=1643 <p>Called “Natural Born Clickers,” the study reveals that a very small group of consumers who are not representative of the total U.S. online population is accountable for the vast majority of display ad click-through behavior. </p><p><strong>Tags:</strong> <a href='http://www.diigo.com/user/tonycurzonprice/advertising' rel='tag'>advertising</a> </p><p><strong>Posted by:</strong> <a href='http://www.diigo.com/user/tonycurzonprice'>tonycurzonprice</a></p> Wed, 13 Feb 2008 09:33:35 -0000 http://www.techcrunch.com/2008/01/11/facebook-why-not-let-sleeping-dogs-lie <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content">The second problem hasn’t been resolved, though. Facebook is allowing advertisers to use user images and names <a href="http://www.facebook.com/business/?socialads" onclick="javascript:urchinTracker ('/outbound/www.facebook.com');">in their ads<img class="snap_preview_icon" src="http://i.ixnp.com/images/v3.10.01/t.gif" id="snap_com_shot_link_icon" style="border: 0pt none ; margin: 0pt ! important; padding: 1px 0pt 0pt; font-style: normal; font-weight: normal; font-family: &quot;trebuchet ms&quot;,arial,helvetica,sans-serif; float: none; position: static; left: auto; top: auto; line-height: normal; background-image: url(http://i.ixnp.com/images/v3.10.01/theme/silver/palette.gif); background-color: transparent; width: 14px; height: 12px; background-position: -944px 0pt; background-repeat: no-repeat; text-decoration: none; visibility: visible; vertical-align: top; display: inline;" /></a>. So if one of your friends adds a third party application, you may see an advertisement that shows their picture, prints their name and says that they’ve added the application.</div></p><p><p><strong>Tags:</strong> <a href='http://www.diigo.com/user/tonycurzonprice/advertising' rel='tag'>advertising</a> <a href='http://www.diigo.com/user/tonycurzonprice/commercialisation' rel='tag'>commercialisation</a> <a href='http://www.diigo.com/user/tonycurzonprice/facebook' rel='tag'>facebook</a> <a href='http://www.diigo.com/user/tonycurzonprice/montpelerin' rel='tag'>montpelerin</a> <a href='http://www.diigo.com/user/tonycurzonprice/privacy' rel='tag'>privacy</a> </p><p><strong>Posted by:</strong> <a href='http://www.diigo.com/user/tonycurzonprice'>tonycurzonprice</a></p> Fri, 11 Jan 2008 12:23:02 -0000 http://www.news.com/Success-without-ads/2100-1038_3-6222063.html?tag=nefd.top <p>“It’s not like we’re a stroke of brilliance,” said John Sateja, senior vice president for information products at Consumers Union, the nonprofit group that publishes Consumer Reports. “We had no choice. We have no advertising, so we had to survive on what readers pay.”<br /><br />The organization does more than just survive. Consumers Union reports that its publications--Consumer Reports and a few much smaller ones--generated $208 million in revenue in the year ended May 31, with an operating margin of about $28 million.</p><p><strong>Tags:</strong> <a href='http://www.diigo.com/user/tonycurzonprice/advertising' rel='tag'>advertising</a> <a href='http://www.diigo.com/user/tonycurzonprice/business-models' rel='tag'>business-models</a> <a href='http://www.diigo.com/user/tonycurzonprice/macarthur' rel='tag'>macarthur</a> </p><p><strong>Posted by:</strong> <a href='http://www.diigo.com/user/tonycurzonprice'>tonycurzonprice</a></p> Mon, 10 Dec 2007 01:25:26 -0000 http://www.gamer20.com/features/297/2 <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content">upposedly, the Kane &amp; Lynch debacle was settled weeks ago, but it’s very possible that Eidos recently decided to pull future ad campaigns, which definitely could have been the straw that broke the camel’s back for the bigwigs at CNET. Like it or not, the “professional” sites, whose opinions seemingly matter most, battle with the balance of journalistic integrity and advertising relationships day-in and day-out. And it should come as no surprise that it’s the “community” sites that are much more resistant to these influences because advertisers aren’t flocking to them as frequently.</div></p><p><div class="content">I remember a story from an old college professor of mine who works for Time Inc.: Time magazine published an article that slightly badmouthed one of IBM’s computers, which resulted in the computer giant in pulling its advertising for the following three years. Whether or not the writer was fired, I don’t know.</div></p><p><p><strong>Tags:</strong> <a href='http://www.diigo.com/user/tonycurzonprice/advertising' rel='tag'>advertising</a> <a href='http://www.diigo.com/user/tonycurzonprice/macarthur' rel='tag'>macarthur</a> </p><p><strong>Posted by:</strong> <a href='http://www.diigo.com/user/tonycurzonprice'>tonycurzonprice</a></p> Sun, 02 Dec 2007 19:58:40 -0000 http://www.gamer20.com/features/297/1 <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content">ut let’s not pretend that what happened this week is free from comparison. I don’t mean to maliciously call GameSpot out on this, but if you didn’t know, they sell a lot of their content coverage. The front-door rotation spots, otherwise known as “gumballs,” on the homepage are paid for by game publishers at $7,000/2 weeks (<a href="http://kotaku.com/gaming/feature/preview-ho-the-gumballs-you-dont-see-163398.php">March 2006</a>); and if you remember back, they absolutely whored themselves out to Vivendi for the release of 50 Cent: Bulletproof, a game that everyone and their mother knew was going to be terrible. (<a href="http://www.gamespot.com/features/6129645/index.html">50 Cent: Bulletproof page</a>, a <a href="http://www.gamespot.com/ps2/action/50centbulletproof/media.html?mode=exclusive">developer interview</a>, a <a href="http://www.gamespot.com/ps2/action/50centbulletproof/news.html?sid=6136381&amp;mode=previews">positive preview</a>, and page 21 of GameSpot's <a href="http://img.gamespot.com/gamespot/shared/editorschoice/GameSpot_Editorial_Overview.pdf">Media Kit</a> which is made for advertisers).<br /></div></p><p><p><strong>Tags:</strong> <a href='http://www.diigo.com/user/tonycurzonprice/advertising' rel='tag'>advertising</a> <a href='http://www.diigo.com/user/tonycurzonprice/macarthur' rel='tag'>macarthur</a> </p><p><strong>Posted by:</strong> <a href='http://www.diigo.com/user/tonycurzonprice'>tonycurzonprice</a></p> Sun, 02 Dec 2007 19:55:07 -0000 http://news.bbc.co.uk/1/hi/uk/7110532.stm <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content"><font size="2"><b>Rupert Murdoch decides the political line of the Sun and News of the World, but not the Times and the Sunday Times, he has told a parliamentary committee.</b> </font><p> <font size="2"></font></p></div></p><p><p><strong>Tags:</strong> <a href='http://www.diigo.com/user/tonycurzonprice/advertising' rel='tag'>advertising</a> <a href='http://www.diigo.com/user/tonycurzonprice/macarthur' rel='tag'>macarthur</a> <a href='http://www.diigo.com/user/tonycurzonprice/montpelerin' rel='tag'>montpelerin</a> </p><p><strong>Posted by:</strong> <a href='http://www.diigo.com/user/tonycurzonprice'>tonycurzonprice</a></p> Tue, 27 Nov 2007 17:53:11 -0000 http://uk.reuters.com/article/technology-media-telco-SP/idUKL2364727520071123?feedType=RSS&feedName=technology-media-telco-SP&sp=true <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content">PARIS, Nov 23 (Reuters) - Targeted online advertising is set to face increased scrutiny from European Union regulators concerned about invasion of privacy, threatening the growth of a potentially big online revenue-booster for media companies.</div></p><p><p><strong>Tags:</strong> <a href='http://www.diigo.com/user/tonycurzonprice/advertising' rel='tag'>advertising</a> </p><p><strong>Posted by:</strong> <a href='http://www.diigo.com/user/tonycurzonprice'>tonycurzonprice</a></p> Mon, 26 Nov 2007 22:44:08 -0000 http://ap.google.com/article/ALeqM5jktmzai0_n_sMBgH_jfy6QXNS_6gD8T299HG0 <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content"><h1>Facebook Users Complain of New Tracking</h1> <p class="hn-byline">By ANICK JESDANUN and RACHEL METZ – <span class="hn-date">4 days ago</span> </p> <p>NEW YORK (AP) — Some users of the online hangout Facebook are complaining that its two-week-old marketing program is publicizing their purchases for friends to see.</p><p>Those users say they never noticed a small box that appears on a corner of their Web browsers following transactions at Fandango, Overstock and other online retailers. The box alerts users that information is about to be shared with Facebook unless they click on "No Thanks." It disappears after about 20 seconds, after which consent is assumed.</p></div></p><p><p><strong>Tags:</strong> <a href='http://www.diigo.com/user/tonycurzonprice/advertising' rel='tag'>advertising</a> </p><p><strong>Posted by:</strong> <a href='http://www.diigo.com/user/tonycurzonprice'>tonycurzonprice</a></p> Mon, 26 Nov 2007 22:43:16 -0000 http://www.alternet.org/blogs/rights/68716 <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content">Bill O'Reilly can howl all he wants about the "war on Christmas." But Facebook has leaped several parsecs ahead of him, making itself into a Grinch so big that the good Dr. Seuss himself would have been gobstopped by the sheer evil magnitude of it all.</div></p><p><p><strong>Tags:</strong> <a href='http://www.diigo.com/user/tonycurzonprice/advertising' rel='tag'>advertising</a> </p><p><strong>Posted by:</strong> <a href='http://www.diigo.com/user/tonycurzonprice'>tonycurzonprice</a></p> Mon, 26 Nov 2007 22:15:46 -0000 http://www.nybooks.com/articles/20851 <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content">Little of what we see on television, however, is quite what it seems. Williams had an incentive—the usual one in our republic, money—for overmastering his bashfulness on that occasion. The pharmaceutical corporation GlaxoSmithKline (GSK), through its public relations firm, Cohn &amp; Wolfe, was paying him a still undisclosed sum, not to tout its antidepressant Paxil but simply to declare, to both Oprah and the press, "I've always been a shy person."</div></p><p><p><strong>Tags:</strong> <a href='http://www.diigo.com/user/tonycurzonprice/advertising' rel='tag'>advertising</a> <a href='http://www.diigo.com/user/tonycurzonprice/corruption' rel='tag'>corruption</a> </p><p><strong>Posted by:</strong> <a href='http://www.diigo.com/user/tonycurzonprice'>tonycurzonprice</a></p> Mon, 19 Nov 2007 08:51:03 -0000 http://www.contagiousmagazine.com/ViewMedia.aspx?ItemREF=hvpeeCJW3CorRaRcnEtfSA%3d%3d&Return=nJGiIPTnFNefc/nAaDY3Og== <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content">Dove strips away the smoke and mirrors to remind us that nobody's perfect. 200,000 views on youTube in one week.</div></p><p><p><strong>Tags:</strong> <a href='http://www.diigo.com/user/tonycurzonprice/advertising' rel='tag'>advertising</a> <a href='http://www.diigo.com/user/tonycurzonprice/truth' rel='tag'>truth</a> </p><p><strong>Posted by:</strong> <a href='http://www.diigo.com/user/tonycurzonprice'>tonycurzonprice</a></p> Sat, 29 Sep 2007 07:29:42 -0000 http://www.online-literature.com/booksearch.php?id=poems&term1=knowledge <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content"><p class="breadcrumb"><a href="http://www.online-literature.com" class="dir">Literature Network</a><b> » </b><a href="http://www.online-literature.com/ts-eliot" title="T. S. Eliot" class="dir">T. S. Eliot</a><b> » </b><a href="http://www.online-literature.com//poems/" title="Poems" class="dir">Poems</a></p> <h1>Poems</h1></div></p><p><p><strong>Tags:</strong> <a href='http://www.diigo.com/user/tonycurzonprice/advertising' rel='tag'>advertising</a> </p><p><strong>Posted by:</strong> <a href='http://www.diigo.com/user/tonycurzonprice'>tonycurzonprice</a></p> Wed, 04 Apr 2007 08:29:21 -0000 https://www.mediapost.com/index.cfm?fa=main.msSiteDetail&subcat=Internet%20Advertising&level2=Online%20Networks <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content"><tr><td align="center"><table bgcolor="#204772" class="frameMenu" width="100%"><tbody><tr><td><b>Online Networks&nbsp;&nbsp;1&nbsp;-&nbsp;20&nbsp;of&nbsp;41&nbsp;results</b> </td> </tr> </tbody></table> </td> </tr> <tr> <td><img src="http://www.mediapost.com/images/clear.gif" border="0" height="10" width="1" /></td></tr></div></p><p><p><strong>Tags:</strong> <a href='http://www.diigo.com/user/tonycurzonprice/advertising' rel='tag'>advertising</a> <a href='http://www.diigo.com/user/tonycurzonprice/media' rel='tag'>media</a> </p><p><strong>Posted by:</strong> <a href='http://www.diigo.com/user/tonycurzonprice'>tonycurzonprice</a></p> Sun, 25 Mar 2007 10:47:15 -0000 http://www.rightmedia.com/content/right-media-exchange/publishers/1,3 <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content"><div id="content_header_holder"><div id="content_header_desc"><h1>Publishers</h1> <h2>Maximizing Revenue on the Right Media Exchange</h2> <h3><a href="http://www.rightmedia.com/about/113">Christine Hunsicker</a></h3> </div> </div> <div id="bodyOfContent"> Let's say you buy tickets for the Super Bowl because it appears that your team simply can't lose. Then they choke in the playoffs and suddenly you're stuck with a couple of Super Bowl tickets you no longer want. How do you sell them? Email your friends? Contact a ticket broker? Not anymore. You want to get as much as you can for those tickets? You put them up on eBay. Open competition drives up their value, and you sell them for as much money as possible.<p>The same applies to selling your ad inventory. Put it in the hands of one large broker and you have no idea if you're making as much as you can on every impression. That ad network picks buyers for your inventory based on its own needs, and arbitrarily determines its value as a result. </p><p>By contrast, auction every single impression in an open marketplace and you guarantee that the buyer who is willing to pay the most for an impression can access and bid for it. Competition determines who buys your inventory--the market determines its true value.</p></div></div></p><p><p><strong>Tags:</strong> <a href='http://www.diigo.com/user/tonycurzonprice/advertising' rel='tag'>advertising</a> <a href='http://www.diigo.com/user/tonycurzonprice/business-models' rel='tag'>business-models</a> <a href='http://www.diigo.com/user/tonycurzonprice/od' rel='tag'>od</a> </p><p><strong>Posted by:</strong> <a href='http://www.diigo.com/user/tonycurzonprice'>tonycurzonprice</a></p> Tue, 17 Oct 2006 14:50:41 -0000 http://payperpost.com/ <p></p><p><strong>Tags:</strong> <a href='http://www.diigo.com/user/tonycurzonprice/advertising' rel='tag'>advertising</a> <a href='http://www.diigo.com/user/tonycurzonprice/blogs' rel='tag'>blogs</a> <a href='http://www.diigo.com/user/tonycurzonprice/business-models' rel='tag'>business-models</a> <a href='http://www.diigo.com/user/tonycurzonprice/marketing' rel='tag'>marketing</a> <a href='http://www.diigo.com/user/tonycurzonprice/media' rel='tag'>media</a> </p><p><strong>Posted by:</strong> <a href='http://www.diigo.com/user/tonycurzonprice'>tonycurzonprice</a></p> Tue, 22 Aug 2006 07:24:06 -0000 60