Pgillin's Favorite Links on video from Diigo

YouTube - Where the Hell is Matt? (2008)

Mon, 21 Jul 2008 02:11:06 -0000

Posted by: pgillin

Army reacts to shoddy barracks

Thu, 08 May 2008 23:59:01 -0000

A video posted on YouTube spurs the US Army to award $250 million to clean up the filthy barracks. Citizen journalism in action?

Tags: daily_reading ndw citizen_journalism video

Posted by: pgillin

Making Money, the How-To Way

Wed, 23 Apr 2008 16:42:14 -0000

How-to videos are becoming a huge new Web 2.0 category, with lots of start-up activity and millions of views for top productions. Some instructors are making good money, too.

Tags: daily_reading video

Posted by: pgillin

iMedia Connection: YouTube Gorilla saves Cadbury

Mon, 14 Apr 2008 19:28:00 -0000

Tags: used_case_study social_media_marketing video

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iMedia Connection: Interactive Marketing News, Features, Podcasts and Video

Sat, 16 Feb 2008 13:43:37 -0000

Tags: video

Posted by: pgillin

5 tips for stellar branded video

Sun, 10 Feb 2008 23:43:23 -0000

Highlights and Sticky Notes:

Toyota's Truck Summoner
This is a 30-second spot in the popular machinima style where a "World of Warcraft" player attacks a dragon using a Toyota Tacoma as his weapon.

An unbranded version of the commercial was posted on YouTube two days before it aired on TV by a Saatchi & Saatchi employee who worked on the campaign. Here's why it works: The video piggybacked on a well-established viral phenomenon in the gamer world, a WoW player named Leeroy Jenkins. Saatchi & Saatchi PR representative Erin Poole maintains that they did nothing to promote the video or seed it in gamer forums -- they just uploaded it to YouTube. I'd be more dubious if the geek legend that preceded it didn't have such strong viral legs.

The just-launched American Express OPEN Forum widget campaign
This campaign is powered by The Fifth Network in conjunction with Digitas. American Express' 300x600 widgets, with six short informational videos, are running on niche business blogs, news sites and a handful of architecture-related sites like this one (right-hand side).

Marc Ecko's StillFree video
A shaky camera follows Ecko past heavy security as he proceeds to tag Air Force One with graffiti that reads "Still Free." Ecko maintains the video was watched more than 114 million times, in addition to the outpouring of press from TV news anchors who thought the stunt was real -- even the Secret Service reportedly launched an investigation. What was the point?

"The president that flies in it doesn't own the plane, the people own the plane," Ecko explains. "It's a symbol of our freedom to express ourselves." As is the Ecko brand.

Dave Friedman, president, central region at Avenue A | Razorfish, calls the video, "Borderline viral genius here -- Ecko is a streetwise graffiti artist cum millionaire clothing designer who perpetrated perhaps the most successful viral/pop culture branding stunt of all time."

The Delta SiteSeer Challenge
This is an "Amazing Race"-style campaign where visitors can watch Delta-produced informational videos about 12 top travel destinations. Visitors earned bonus miles for voting for their favorite video destinations and could download or share the videos.

Holiday Inn Express' The Smart Show
This was a nine-week road trip across the U.S., which concluded in November. The videos are available as content on Blip.tv, and season two is already in development. The Smart Show is groundbreaking because it's episodic. "Don't just put a viral film out there," Beeching argues. "Once you've built an audience, feed it. Brand content creators need the stamina of a broadcast in terms of ongoing, webisodic programming."

Axe's "World's Dirtiest Film" contest
This campaign used brand-created video to encourage user participation and hosted the entries on Collegehumor.com. "David Spade hosts the brand-created versions, Axe loves the viral collaborative video thing, and they do it pretty well," Hill notes. "Axe does a great job of distribution and uses targeted blogs in its sweet spot demographic to get the word out."

Doritos 2007 Super Bowl ad
"It cost $12.97 to produce and generated $10 million-plus in publicity along with a 14 percent increase in sales," says Dean Harris, partner, Silvermine Marketing, and Brandweek's 2005 Marketer of the Year. "My guess is that high production costs will not win the day in the online video world. In my view, well-produced, well-priced (but higher than $12.97) video will win out."

Tags: case_study secrets used video

Posted by: pgillin

iMedia Connection: Meet your brand advocates (page 2 of 2)

Thu, 24 Jan 2008 03:18:01 -0000

Tags: case_study video viral_marketing

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MediaPost Publications - YouTube Continues To Grow Video Share - 01/18/2008

Sun, 20 Jan 2008 01:56:40 -0000

Highlights and Sticky Notes:

In November, more than 75% of U.S. Web users watched a video online--including both streaming video and progressive downloads--averaging 3.25 hours of video per person during the month, comScore reports.

Google Sites, which includes YouTube, managed to increase their video market share by more than two percentage points to 31.3% from October to November.

All told, Americans viewed nearly 9.5 billion online videos in November--with Google Sites once again ranking as the top U.S. video property with 3 billion videos viewed, 2.9 billion of which occurred at YouTube.com.

Tags: social_media_research video

Posted by: pgillin

The Promise of Social Network Advertising - eMarketer

Mon, 17 Dec 2007 23:01:16 -0000

Comments:

eMarketer says that 32% of online adults use social networks at least once a month and that the figure will grow to nearly 50% by 2011. Among teens, usage is already well over half and will near 85% by 2011. Social nets clearly offer a level of connection that conventional news and information sites don't.

Allan Cattier, Director of the Academic Technology Group at Emory University gave a mind-blowing statistic in his presentation to the Communintelligence Executing Social Media conference in Atlanta last month. He said Emory had surveyed its freshman class and found that more than 80% of the students log on to Facebook 18 or more times a day. Imagine how our institutions will be shaped by this trend in coming years. He also showed a compelling video called "A Vision of Students Today" created by Michael Wesch in collaboration with 200 students at Kansas State University. See below.

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Tags: facebook social_media_research video

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YouTube - Cadbury's Gorilla Advert Aug 31st 2007

Thu, 13 Dec 2007 22:09:29 -0000

Tags: case_study fun video

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Vidmetrix

Sun, 09 Dec 2007 13:55:33 -0000

Highlights and Sticky Notes:

Automatically and reliably syndicate your videos to every major video network across the Internet.

Get detailed insight into your video viewership, feedback, and viewer engagement. See which sites are generating your video traffic.

Tags: metrics video

Posted by: pgillin

Sony bravia

Sun, 09 Dec 2007 13:25:11 -0000

Tags: video

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Berkeley launches YouTube channel

Fri, 05 Oct 2007 04:51:48 -0000

Tags: daily_reading education video youtube

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MediaPost Publications - Data Reveals Online Having Profound Shifts On TV Viewing, Navigation Too - 09/27/2007

Mon, 01 Oct 2007 09:13:58 -0000

Highlights and Sticky Notes:

She said that 48% of users who went online to view a stream of an NBC Rewind watched at least one segment of "Heroes." The next most popular series was "Black Donnelly's," which was viewed online by 25% of the users.

Importantly, Einav said NBCU's research showed that 35% of the users went online to "sample" "Heroes" for the first time, and that 96% of them continued watching the series both online and over conventional TV.

Tags: engagement video

Posted by: pgillin

MediaPost Publications - Brands Go Beyond Pre- or Post-Roll Ads With HowStuffWorks.com - 05/10/2007

Sat, 29 Sep 2007 07:42:28 -0000

Tags: video

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YouTube market share larger than next 64 competitors combined - Reuters, June 28, 2007

Sat, 29 Sep 2007 07:42:20 -0000

Tags: social_media_research video

Posted by: pgillin