Pgillin's Favorite Links on social_networks from Diigo

Has social media lost its luster?

Fri, 11 Jul 2008 12:28:54 -0000

The inevitable disillusionment is setting in with social networks, which has proven to be poor outlets for banner advertising. But anyone who is relying on these outlets to deliver banners is missing the point. As this story states, "The premium inventory on social networks isn't a highly trafficked page, it's an individual user."

Tags: daily_reading social_networks advertising

Posted by: pgillin

Google CEO Eric Schmidt admits Web 2.0 advertising is small opportunity

Sat, 31 May 2008 17:30:07 -0000

In an interview with a German newspaper, Google CEO Eric Schmidt admits that the company has not yet figured out a way to monetize Web 2.0 as an advertising vehicle and may never do so. Quoting:

"MySpace did not monetize as well as we thought. We have a lot of traffic, a lot of page views, but it is harder than we thought to get our ad network to work with social networks. When you are in social network, it is not likely that you´ll buy a washing machine. It is not a long term problem but it is taking us longer than we thought. We are trying new ways, new approaches all the time." (via <a href="http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=83651">Media Post</a>.

Tags: daily_reading advertising social_networks

Posted by: pgillin

New Google Service Makes Web Pages Social

Mon, 12 May 2008 20:51:59 -0000

Someone was going to figure this out sooner or later. Social networks should be part of the broader Web, not a walled garden. Google is on to something here.

Tags: daily_reading social_networks google

Posted by: pgillin

Gartner Says Social Networks Are Attracting Too Much Traffic for Retailers to Ignore

Thu, 08 May 2008 12:21:19 -0000

But don't just dive in. The research organization has a list of 10 factors retailers should consider before leveraging social networks. The opportunities are too good to overlook.

Tags: daily_reading social_networks vertical

Posted by: pgillin

Everyone Is Talking About Mobile Social Networking - eMarketer

Thu, 08 May 2008 12:15:02 -0000

Tags: mobile social_networks

Posted by: pgillin

A Look at Friendfeed

Wed, 23 Apr 2008 16:48:55 -0000

A new class of social media aggregation tools is enabling people to tie together their activities in blogs, social networks, Twitter and other forums. The resulting feed is called a "lifestream." Dosh Dosh digs into FriendFeed, which is the current market leader.

Tags: daily_reading social_networks

Posted by: pgillin

A Fishy Social Networking Campaign - ClickZ

Thu, 17 Apr 2008 10:58:27 -0000

Telus has a Facebook campaign that leverages the culture of social networks effectively. Members create a "fishbowl" inhabited by their friends. Each friend gets an invite to try out a new Telus service.

Tags: daily_reading social_networks

Posted by: pgillin

7 Brand Name Social Networks

Tue, 08 Apr 2008 00:18:39 -0000

Interesting look at what seven big brands are doing with branded social networks.

Tags: daily_reading social_networks

Posted by: pgillin

Facebook, Ning or LibraryThing? – Plugging into the best social network for you - IT Business

Fri, 29 Feb 2008 07:16:18 -0000

Tags: social_networks

Posted by: pgillin

FriendFeed: Like a news feed on steroids - - mathewingram.com/work

Fri, 29 Feb 2008 07:13:50 -0000

Tags: social_networks

Posted by: pgillin

10 Recommended Recommendation Engines - ReadWriteWeb

Wed, 27 Feb 2008 06:21:51 -0000

Tags: social_networks tools

Posted by: pgillin

SOCIAL NETWORKING GOD: 350+ Social Networking Sites

Tue, 26 Feb 2008 15:44:34 -0000

Tags: reference social_networks

Posted by: pgillin

More Firms Create Own Social Networks - Wall Street Journal, Feb. 19, 2008

Thu, 21 Feb 2008 02:56:09 -0000

Tags: social_networks

Posted by: pgillin

Social Media Marketing Hits and Misses - OneUpWeb

Thu, 07 Feb 2008 15:30:38 -0000

Comments:

OneUpWeb analyzes the results of a dozen holiday campaigns that incorporated social media. Most succeeded, some failed. This 43-page white paper looks at what affected the results. posted by pgillin

Tags: daily_reading social_networks

Posted by: pgillin

Secret Websites, Coded Messages: The New World of Immersive Games - Wired, Dec. 20, 2007

Sun, 27 Jan 2008 13:10:33 -0000

Highlights and Sticky Notes:

But when the cricket sounds were run through a spectrograph, they yielded a series of blips that gradually resolved into a phone number in Cleveland, Ohio. People who dialed this number (and some 1.7 million did) heard a horrific recording from a mysterious organization called US Wiretap: a young woman on her cell phone at an underground nightclub, with shrieking and gunshots in the background, screaming hysterically that someone had come into the club and killed her friend and that the cops had locked everybody inside and she was going to die.

So he planted hints in the music — a few seconds recorded out of phase on "The Great Destroyer," for instance. Played on a monaural device, the music briefly canceled itself out, leaving nothing except a barely audible voice saying something like "red horse vector." At redhorsevector.net, players would find a top-secret report suggesting the source of the nightclub massacre — a weaponized virus called Red Horse that caused acute homicidal psychosis.

On April 13, all the players who had signed up at a subversive site called Open Source Resistance were invited to gather beneath a mural in Hollywood. Some of those who showed up were given cell phones and told to keep them on at all times. Five days later, the phones rang. The players were told to report to a parking lot, where they were loaded onto a ram-shackle bus with blacked-out windows.

The bus delivered them at twilight to what appeared to be an abandoned warehouse near some railroad tracks. Armed men patrolled the roof. The 50-odd players were led up a ramp and into a large, dark room where the leader of Open Source Resistance (actually an actor) gave a speech about the importance of making themselves heard. Then they were led through a maze of rooms and deposited in front of — a row of amps?

With the sudden crack of a drumbeat, Nine Inch Nails materialized onstage and broke into "The Beginning of the End," a song they had never before played in the US. "This is the beginning," Reznor intoned, as guitar chords strafed the room. He got out one, two, three, four more songs before the SWAT team arrived. Then, as flashing lights and flash bombs filled the room, men in riot gear stormed the stage. "Run for the bus!" someone yelled, and the players started sprinting. The bus sped them back to the parking lot and the cars that would take them safely home. But before they drove away, they were told they'd be contacted again.

On February 10, 2007, the first night of Nine Inch Nails' European tour, T-shirts went on sale at a 19th-century Lisbon concert hall with what looked to be a printing error: Random letters in the tour schedule on the back seemed slightly boldfaced. Then a 27-year-old Lisbon photographer named Nuno Foros realized that, strung together, the boldface letters spelled "i am trying to believe." Foros posted a photo of his T-shirt on the Spiral, the Nine Inch Nails fan forum. People started typing "iamtryingtobelieve.com" into their Web browsers. That led them to a site denouncing something called Parepin, a drug apparently introduced into the US water supply. Ostensibly, Parepin was an antidote to bioterror agents, but in reality, the page declared, it was part of a government plot to confuse and sedate citizens. Email sent to the site's contact link generated a cryptic auto-response: "I'm drinking the water. So should you." Online, fans worldwide debated what this had to do with Nine Inch Nails. A setup for the next album? Some kind of interactive game? Or what?

A few days later, on February 14, a woman named Sue was about to wash a different T-shirt, which she had bought at one of the Lisbon shows, when she noticed that the tour dates included several boldface digits. Fans quickly interpreted this as a Los Angeles telephone number. People who called it heard a recording of a newscaster announcing, "Presidential address: America is born again," followed by a distorted snippet of what could only be a new Nine Inch Nails song. Then, a woman named Ana reported finding a USB flash drive in a bathroom stall at the hall where the band had been playing. On the drive was a previously unreleased song, which she promptly uploaded. The metadata tag on the song contained a clue that led to a site displaying a glowing wheat field, with the legend "America Is Born Again." Clicking and dragging the mouse across the screen, however, revealed a much grimmer-looking site labeled "Another Version of the Truth." Clicking on that led to a forum about acts of underground resistance.

Tags: daily_reading social_networks viral_marketing

Posted by: pgillin

iMedia Connection: Branded social strategy: easy as 3+3 (Page 2 of 2)

Thu, 24 Jan 2008 11:13:13 -0000

Tags: case_study social_networks

Posted by: pgillin

Virtual Banking Banned in Second Life

Mon, 21 Jan 2008 03:54:30 -0000

Tags: social_networks

Posted by: pgillin

The New Focus Groups: Online Networks - WSJ.com

Sun, 20 Jan 2008 05:33:49 -0000

Highlights and Sticky Notes:

In 2007, spending on proprietary panels in the U.S. came to $40 million, according to Inside Research, a firm that tracks market-research spending. That figure is projected to grow to $69 million this year.

When Del Monte Foods was considering a new breakfast treat for dogs, it sent out a note to an online community of dog owners asking them what they most wanted to feed their pets in the morning. The consensus answer was something with a bacon-and-egg taste.

The result: Last summer, Del Monte introduced its Snausages Breakfast Bites. They are flavored like bacon and eggs, and contain an extra dose of vitamins and minerals, which the dog owners said was also important to them.

The online community, called "I Love My Dog," isn't some random chat room or yet another Web site for dog enthusiasts -- the group was created by Del Monte. Its 400 members were handpicked to join the private network, which the company uses to help create products, test marketing campaigns and stir up buzz.

Tags: case_study research social_networks

Posted by: pgillin

3spots: All the digg-style applications: The list !!!

Fri, 18 Jan 2008 19:59:23 -0000

Tags: social_networks tools

Posted by: pgillin

online community & social networking super list | shara karasic | social media design

Sun, 13 Jan 2008 16:15:32 -0000

Tags: social_networks

Posted by: pgillin