Pgillin's Favorite Links on metrics from Diigo

Measuring a blog's success

Thu, 08 May 2008 11:24:41 -0000

Online Journalism Blog gathers up a variety of online measurement metrics and applies them to a set of top UK journalism blogs. There are some tools listed here that I wasn't aware of. This is well worth reading if you want a holistic view of your blog's popularity

Tags: daily_reading metrics blog

Posted by: pgillin

MediaPost Publications - Rules Of Engagement: Time Spent And New Metrics - 04/17/2008

Mon, 28 Apr 2008 07:23:20 -0000

"Time spent" grows in popularity, but even that metric has its shortcomings.

Tags: metrics

Posted by: pgillin

iMedia Connection: Metrics: your mileage may vary

Wed, 09 Apr 2008 12:17:54 -0000

Highlights and Sticky Notes:

When discussing tactics with clients in situations like these, whose mileage matters? By that, I mean that the approach should begin by asking the question, "Which measurement matters to the brand?" quickly followed by, "What can we actually measure?" Too often, marketers accept a set of measurements as the only ones that matter either because those are what have traditionally been used or because the medium most easily produces them. Relatively few marketers take the additional step of wading through the data to find the right measurements.

For the manufacturer above, the key measurement may not be how many people clicked through to the website, but how many of them then clicked a link on the website to find a retailer and what those clicks were worth in terms of typical purchase amounts. The retailer above may wish to correlate the increase in sales of the items featured in the search campaign to search activity.

Tags: metrics

Posted by: pgillin

Why Your Social Media Plan should have Success Metrics

Fri, 15 Feb 2008 18:34:42 -0000

Comments:

- We were able to learn something about customers we’ve never know before
- We were able to tell our story to customers and they shared it with others
- A blogging program where there are more customers talking back in comments than posts
- An online community where customers are self-supporting each other and costs are reduced
- We learn a lot from this experimental program, and pave the way for future projects, that could still be a success metric
- We gain experience with a new way of two-way communication
- We connect with a handful of customers like never before as they talk back and we listen
- We learned something from customers that we didn’t know before
posted by pgillin

Tags: metrics

Posted by: pgillin

iMedia Connection: The path to social network riches

Sun, 10 Feb 2008 13:04:56 -0000

Highlights and Sticky Notes:

The cost-per-acquisition model (CPA) provides advertisers with a guaranteed way to ensure ad efficiency, while also opening the door for social networks to monetize more of their traffic.

The benefit of CPA for advertisers
The CPA model is ideal for social networking sites because it eliminates virtually all the risk for advertisers of buying on a CPM basis. As a performance-based model, advertisers pay a fee only for the results their CPA campaign generates. That result can be any transaction specified by the advertiser. For example, an advertiser places a CPA campaign on ESPN.com. Rather than paying for all the people who see that ad, the advertiser only pays the publisher for each user that not only clicks on the ad but also follows through and completes the desired action as defined by the advertiser -- anything from an email submit or qualified lead to a sale or paid membership.

Tags: metrics

Posted by: pgillin

Vidmetrix

Sun, 09 Dec 2007 13:55:33 -0000

Highlights and Sticky Notes:

Automatically and reliably syndicate your videos to every major video network across the Internet.

Get detailed insight into your video viewership, feedback, and viewer engagement. See which sites are generating your video traffic.

Tags: metrics video

Posted by: pgillin

TubeMogul.com - Online Video Distribution and Analytics

Sun, 09 Dec 2007 13:53:08 -0000

Comments:

TubeMogul is a free service that provides a single point for deploying uploads to the top video sharing sites, and powerful analytics on who, what, and how videos are being viewed. posted by pgillin

Tags: metrics

Posted by: pgillin

BlogScope: analyze blogosphere

Sun, 02 Dec 2007 13:13:48 -0000

Tags: metrics tools

Posted by: pgillin

Xtract - Community Marketing Intelligence

Sun, 02 Dec 2007 13:07:51 -0000

Tags: metrics

Posted by: pgillin

Buzzcapture

Sun, 02 Dec 2007 13:06:54 -0000

Tags: metrics

Posted by: pgillin

Onalytica :: Measuring, monitoring and analysing online buzz; social media; influence; blog monitoring; stakeholder analysis

Sun, 02 Dec 2007 13:06:30 -0000

Tags: metrics

Posted by: pgillin

KDPaine & Partners announces DIY Dashboard 3.0

Wed, 28 Nov 2007 13:38:06 -0000

Tags: metrics

Posted by: pgillin

RelevantNoise - Mining the social internet for business intelligence

Sun, 25 Nov 2007 16:35:02 -0000

Tags: metrics

Posted by: pgillin

Virtual Vantage Points

Wed, 14 Nov 2007 03:07:11 -0000

Tags: metrics

Posted by: pgillin