Pgillin's Favorite Links on marketing from Diigo

Branding In An Age Of Authenticity

Sat, 31 May 2008 17:48:34 -0000

Dave Morgan says marketers are too focused on using social media as an advertising opportunity and disregarding the impact that blogs and social networks have on brand image. Today, almost nothing is secret, which means that efforts to deceive customers almost always backfire. In addition, a host of competitors are lurking out there, waiting to jump on every bad customer experience and make it into a public indictment of your company. In the new world, businesses need to focus on delivering outstanding experiences to all their customers.

Tags: daily_reading marketing

Posted by: pgillin

'Personality Not Included': A Podcast with Rohit Bhargava

Sat, 31 May 2008 17:43:01 -0000

In this podcast, Paul Dunay interviews Rohit Bhargava, whose book <i>Personality not Included</i> is about how to regain a brand personality.

Highlights and Sticky Notes:

Rohit Bhargava wrote his new book entitled Personality not Included. It’s not just another book about social media – it’s a book about how to regain a brand personality.

Tags: daily_reading marketing

Posted by: pgillin

Marketing to Bloggers

Sun, 27 Apr 2008 12:56:47 -0000

Influencer marketing is moving into the mainstream, with seven of 10 respondents to a recent study indicating that they'll target influentials in the coming year. The trend is most pronounced among marketers the researchers classified as "leaders," of those who use the most sophisticated tactics and tools.

Tags: influencers marketing daily_reading social_media_research

Posted by: pgillin

Who Do You Love? How Some Brands Achieve True Authenticity

Sun, 06 Apr 2008 12:55:44 -0000

It's ease to praise the value of authenticity but a lot harder to achieve it. Many companies have stumbled badly in marketing campaigns because their efforts to sound genuine didn't jive with the public's perception of the brand. This Fast Company article from December looks at authenticity, insincerity and how even some big and successful brands manage to cultivate a distinct image.

Tags: daily_reading advertising marketing

Posted by: pgillin