Pgillin's Favorite Links on influencers from Diigo

Marketing to Bloggers

Sun, 27 Apr 2008 12:56:47 -0000

Influencer marketing is moving into the mainstream, with seven of 10 respondents to a recent study indicating that they'll target influentials in the coming year. The trend is most pronounced among marketers the researchers classified as "leaders," of those who use the most sophisticated tactics and tools.

Tags: influencers marketing daily_reading social_media_research

Posted by: pgillin

Expert advice, from shopper to shopper - Los Angeles Times

Sun, 06 Jan 2008 13:40:38 -0000

Tags: brand_ambassadors influencers

Posted by: pgillin

MediaPost Publications - Dove Will Unleash 'Onslaught' In Hopes Of Next Viral Hit - 09/27/2007

Mon, 01 Oct 2007 10:29:39 -0000

Highlights and Sticky Notes:

One defining characteristic of these Passionistas is an almost unquenchable thirst for information, and the need to share it. Another quality is that demographically they look similar to the merely engaged consumer, but it's their behavior that defines them.

What's more, said Jim Kite, president of connections research and analytics for MediaVest, these uber-influencers use online search 184% more than those merely engaged.

Of the 25.5 million U.S. consumers with an interest in health and fitness, some 23% are Passionistas, the research estimates. Of 41.9 million cooking/food enthusiasts, 34% are Passionistas. Among the 21.6 million fans, a full 43% are Passionistas. Movie/TV lovers, meanwhile, number 45.3 million, with 29% of them Passionistas.

Tags: influencers social_media_research

Posted by: pgillin