Nianox's Favorite Links on advertising from Diigo

Social Media: 'Agencies Don't Get It,' Survey Says

Tue, 25 Mar 2008 16:03:29 -0000

Tags: advertising agencies agency business

Posted by: nianox

Generation MySpace Is Getting Fed Up

Wed, 13 Feb 2008 09:49:07 -0000

The MySpace generation may be getting annoyed with ads and a bit bored with profile pages. The average amount of time each user spends on social networking sites has fallen by 14% over the last four months,

Tags: Ads MySpace SocialNetworking advertising

Posted by: nianox

Why Social Ads Don’t Work - Bokardo

Mon, 11 Feb 2008 12:53:56 -0000

There’s been lots of talk recently about the ineffectiveness of advertisements in social media properties like MySpace and Facebook.

Tags: advertising facebook marketing myspace socialmedia

Posted by: nianox

Forrester: Agencies Need to Reboot

Mon, 11 Feb 2008 12:45:57 -0000

In a new report, the research firm paints a grim view of the current state of advertising, which it believes is in "a world of hurt" because consumers are tuning out the messages

Tags: advertising agencies agency communication innovation

Posted by: nianox

adliterate: I don't want you to be my friend on facebook

Fri, 11 Jan 2008 14:57:55 -0000

There are many brands which I am absolutely fanatical about but I don't want to be their friend on facebook because, and I hate to break this to you, brands are not people.

Tags: Marketing advertising branding socialmedia

Posted by: nianox

Economics of the click

Tue, 04 Dec 2007 13:05:57 -0000

Tags: advertising market statistics survey

Posted by: nianox

BBC NEWS | Technology | The writing is on the wall for ads

Tue, 04 Dec 2007 12:00:09 -0000

Bill Thompson wonders if the relentless use of advertising to support websites will ever stop.

Tags: advertising online

Posted by: nianox

apophenia: Who clicks on ads? And what might this mean?

Mon, 03 Dec 2007 12:11:09 -0000

We learned that most people do not click on ads, and those that do are by no means representative of Web users at large.

Tags: advertising research web

Posted by: nianox

Who clicks on all those Web ads?

Mon, 03 Dec 2007 09:48:59 -0000

99 per cent of people don’t click on ads, and only about .2 per cent click a lot.

Tags: Advertising Web2.0 ads boyd click

Posted by: nianox

IBM Press room - 2007-11-08 IBM Predicts the End of Advertising as We Know It - United States

Thu, 15 Nov 2007 10:59:10 -0000

Global Business Services unveiled its new report, "The End of Advertising as We Know It," forecasting greater disruption for the advertising industry in the next five years than occurred in the previous 50.

Tags: advertising ibm internet strategy

Posted by: nianox

Web 2.0 Greater in Theory Than Budget - eMarketer

Sun, 11 Nov 2007 13:24:11 -0000

http://www.linkedin.com/pub/5/b20/a28

Tags: advertising marketing statistics web2.0

Posted by: nianox

What PR People Should Know About Social Media at Like It Matters

Sun, 04 Nov 2007 15:58:43 -0000

Tags: PR advertising business social-media

Posted by: nianox

Adrants » Sony Defends Honor of Bravia Bunnies ... Yeah.

Tue, 09 Oct 2007 15:18:29 -0000

After our stokage, then disappointment, over the latest Bravia ad -- snippets of which look suspiciously like this Kozyndan panoramic (sent to Passion about two years ago) -- Sony gave us the following statement.

Tags: advertising art ripoff theft

Posted by: nianox

BBC cherry-picked web ad studies | New media | MediaGuardian.co.uk

Fri, 14 Sep 2007 15:36:01 -0000

BBC Worldwide sidelined research that found that US audiences would be turned off by advertising on the international BBC website.

Tags: advertising bbc

Posted by: nianox

September 12, 2007 | Press Releases | Media & Events | Revenue Science

Thu, 13 Sep 2007 14:08:20 -0000

REVENUE SCIENCE STUDY SHOWS ONLINE CONSUMERS MORE RECEPTIVE TO BEHAVIORALLY TARGETED ADS THAN CONTEXTUAL ADS ACROSS ALL MAJOR CATEGORIES

Tags: advertising

Posted by: nianox

Where Can You Find Guys Online? - eMarketer

Tue, 04 Sep 2007 15:50:03 -0000

US men age 18 to 34 have always been an elusive target for marketers, and one they pay dearly to hit — think of the ever-rising cost of Super Bowl spots.

Tags: advertising marketing

Posted by: nianox

IBM end of advertising survey results

Sun, 26 Aug 2007 11:07:50 -0000

Tags: advertising business research

Posted by: nianox

Advertising Age

Fri, 24 Aug 2007 16:44:01 -0000

For all the talk about how much money Facebook and MySpace are making off ads -- and whether or not those ads work -- there's a growing sense of concern that the promise of social networking as a marketing vehicle is getting lost.

Tags: advertising community facebook social

Posted by: nianox

In-game ad market to take off, says study | Internet Marketing News and Blog | E-consultancy.com

Fri, 24 Aug 2007 14:19:38 -0000

The market for in-game advertising on games consoles is expected to reach $80m (£40m) this year but increase to more than ten times that by 2011, according to a new report.

Tags: advertising games

Posted by: nianox

'Old Media' Still Resonate

Sun, 19 Aug 2007 10:10:07 -0000

How do different generations use media?

Tags: advertising media statistics

Posted by: nianox