Nianox's Favorite Links on Marketing from Diigo

Hot fifty - Dynamo London - Design Week

Thu, 28 Feb 2008 21:32:53 -0000

Tags: adver dynamo marketing nmk press

Posted by: nianox

The Role of Internet Marketing « Specific Marketing

Tue, 26 Feb 2008 14:54:12 -0000

Internet Marketing is usually talked about as if it is just a further marketing and sales channel, in line with TV, Radion, Print media etc. This is very intriguing, because I think this is both right and wrong at the same time. Here is why.

Tags: marketing roi

Posted by: nianox

Why Social Ads Don’t Work - Bokardo

Mon, 11 Feb 2008 12:53:56 -0000

There’s been lots of talk recently about the ineffectiveness of advertisements in social media properties like MySpace and Facebook.

Tags: advertising facebook marketing myspace socialmedia

Posted by: nianox

Whose Tipping Point is it Anyway? A B2B Perspective... | Velocity - the marketing acceleration agency for B2B technology companies

Fri, 01 Feb 2008 10:15:57 -0000

Influence is critical, but if the basic story is wrong, or if the marketplace isn’t ready then you’re destined to fail if you’re trying to create a buzz.

Tags: buzz influence marketing tippingpoint viral

Posted by: nianox

Is the Tipping Point Toast? -- Duncan Watts -- Trendsetting

Mon, 28 Jan 2008 20:09:47 -0000

Marketers spend a billion dollars a year targeting influentials. Duncan Watts says they're wasting their money.

Tags: influence marketing research tippingpoint trends

Posted by: nianox

We're all mavens now

Mon, 28 Jan 2008 15:09:52 -0000

To succeed with a new product, it's less a matter of finding the perfect hipster to infect and more a matter of gauging the public's mood.

Tags: Marketing influence

Posted by: nianox

adliterate: I don't want you to be my friend on facebook

Fri, 11 Jan 2008 14:57:55 -0000

There are many brands which I am absolutely fanatical about but I don't want to be their friend on facebook because, and I hate to break this to you, brands are not people.

Tags: Marketing advertising branding socialmedia

Posted by: nianox

Web 2.0 Greater in Theory Than Budget - eMarketer

Sun, 11 Nov 2007 13:24:11 -0000

http://www.linkedin.com/pub/5/b20/a28

Tags: advertising marketing statistics web2.0

Posted by: nianox

MarketingSherpa: Special Report: How to Conduct Email Surveys - Tips to Lift Response & Write Subject Lines

Tue, 09 Oct 2007 08:53:41 -0000

We’ve compiled a list of best practices to make your survey engaging enough to get your customers to take part. Plus, advice on writing effective subject lines and tips on lifting your response rates.

Tags: Marketing email list survey

Posted by: nianox

Where Can You Find Guys Online? - eMarketer

Tue, 04 Sep 2007 15:50:03 -0000

US men age 18 to 34 have always been an elusive target for marketers, and one they pay dearly to hit — think of the ever-rising cost of Super Bowl spots.

Tags: advertising marketing

Posted by: nianox

DMA - NEWS - Article

Thu, 16 Aug 2007 10:08:59 -0000

email marketing overtakes direct mail

Tags: Marketing email

Posted by: nianox

Groundswell (Incorporating Charlene Li's Blog): "How Consumers Use Social Networking Sites" report now available

Sat, 30 Jun 2007 17:58:34 -0000

Marketers interested in reaching their audiences on social networking sites should: 1) dispense with traditional Web marketing tactics, 2) encourage "friending," and 3) regularly refresh content.

Tags: Marketing business socialnetworks

Posted by: nianox

prblogger.com » Blog Archive » Digital marketing taking over the mainstream

Mon, 11 Jun 2007 07:00:11 -0000

Tags: Marketing statistics

Posted by: nianox

How to Change the World: The Top Ten Reasons Why PR Doesn't Work

Sat, 26 May 2007 08:40:57 -0000

Tags: Marketing PR online publicrelations

Posted by: nianox

trendwatching.com: May 2007 trend briefing | TRANSPARENCY TYRANNY

Thu, 03 May 2007 10:27:12 -0000

The non-competitive and the downright incompetent have very few stones left to hide under: never before have consumers’ purchase decisions been so strongly influenced by all kinds of transparency. In fact, TRANSPARENCY TYRANNY now rules:

Tags: Marketing Web2.0 business culture trends

Posted by: nianox

Podcasting audience grows by 18% | Internet Marketing News and Blog | E-consultancy.com

Fri, 23 Mar 2007 15:16:15 -0000

Quoted: Figures from Edison Media Research suggest the audience for podcasting is on the rise, and that general awareness of the medium is growing rapidly.

Tags: internet marketing search

Posted by: nianox

YouTube 'more popular than TV' | Internet Marketing News and Blog | E-consultancy.com

Mon, 26 Feb 2007 16:41:14 -0000

Quoted: In what is being seen as a watershed moment for media, a surge in popularity this month saw the number of visitors to YouTube overtake ...

Tags: marketing search youtube

Posted by: nianox

European VC investment in Web 2.0 grows in 2006 | Internet Marketing News and Blog | E-consultancy.com

Wed, 24 Jan 2007 19:06:28 -0000

Quoted: an excellent round-up of European seed and first rounds of VC investment from 2006.

Tags: 2.0 marketing web

Posted by: nianox

K-Swiss Street Kiter

Wed, 24 Jan 2007 13:04:04 -0000

Quoted: K-SWISS

Tags: marketing viral

Posted by: nianox

Tips on optimising your blog for SEO and readers | Internet Marketing News and Blog | E-consultancy.com

Sun, 14 Jan 2007 11:32:38 -0000

Quoted: Jennifer Slegg at Search Engine Land has some useful tips on optimising your blog, for the benefit of both your readers and the search engines. ...

Tags: blog free marketing

Posted by: nianox