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    <title>Maggie_diigo's Favorite Links on readwriteweb from Diigo</title>
    <link>http://www.diigo.com/user/Maggie_diigo/readwriteweb</link>
    <pubDate>Thu, 24 Apr 2008 00:16:37 -0000</pubDate>
    <lastBuildDate>Thu, 24 Apr 2008 00:16:37 -0000</lastBuildDate>
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      <title>Tim O'Reilly: Tackle Big, Hard Problems With Web 2.0 - ReadWriteWeb</title>
      <link>http://www.readwriteweb.com/archives/tim_oreilly_keynote_web_20_expo_08.php</link>
      <description>&lt;p&gt;Big Opportunities:&lt;br /&gt;&lt;br /&gt;1) web 2.0 in enterprise; &amp;quot;turning themselves inside out&amp;quot;&lt;br /&gt;2) web 2.0 evolving into cloud computing&lt;br /&gt;3) ambient computing (mobile phones and ubiquitous sensors)&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Highlights and Sticky Notes:&lt;/strong&gt;&lt;p&gt;&lt;div class=&quot;content&quot;&gt;&lt;p&gt;1) enterprise&lt;/p&gt;

&lt;p&gt;e.g. dell ideastorm&lt;/p&gt;

&lt;p&gt;real time user facing services based on data from customers -- your bank doesn't give u this, but google does&lt;/p&gt;

&lt;p&gt;finding meaning in that data&lt;/p&gt;

&lt;p&gt;google pagerank = meaning hidden in links (link is a vote)&lt;/p&gt;

&lt;p&gt;other areas where &quot;there is hidden meaning in enterprise data&quot;&lt;/p&gt;

&lt;p&gt;wesabe -- how people spend their money is a vote (nb: Tim noted he is an investor)&lt;/p&gt;

&lt;p&gt;eg merchant pages give people collective intelligence about spending&lt;/p&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;div class=&quot;content&quot;&gt;&lt;p&gt;3) mobile / ambient&lt;/p&gt;

&lt;p&gt;software above the level of a single device. So mobile does not equal the phone. He talks about Microsoft Live Mesh, noting that it is currently only Windows - but he's waiting to hear from Microsoft on its future.&lt;/p&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;div class=&quot;content&quot;&gt;Ambient computing; &quot;web 2.0 not something we interact with on a laptop, it is all around us.&quot;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;div class=&quot;content&quot;&gt;Tim urges us to &quot;not follow the headlines&quot; and the hot things, but go after &quot;big, hard problems&quot;.&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;div class=&quot;content&quot;&gt;His main message is to tackle big hard problems, with web 2.0. Make a difference.&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href='http://www.diigo.com/user/maggie_diigo/readwriteweb' rel='tag'&gt;readwriteweb&lt;/a&gt; &lt;a href='http://www.diigo.com/user/maggie_diigo/web2.0' rel='tag'&gt;web2.0&lt;/a&gt; &lt;a href='http://www.diigo.com/user/maggie_diigo/o%27reilly' rel='tag'&gt;o'reilly&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href='http://www.diigo.com/user/maggie_diigo'&gt;maggie_diigo&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Thu, 24 Apr 2008 00:16:37 -0000</pubDate>
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      <title>And Nerds Became Kings: Yahoo! to Announce Semantic Web Support - ReadWriteWeb</title>
      <link>http://www.readwriteweb.com/archives/yahoo_supports_semantic_web.php</link>
      <description>&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Highlights and Sticky Notes:&lt;/strong&gt;&lt;p&gt;&lt;div class=&quot;content&quot;&gt;&lt;a href=&quot;http://www.techcrunch.com/2008/03/13/yahoo-embraces-the-semantic-web-expect-the-web-to-organize-itself-in-a-hurry/&quot;&gt;TechCrunch&lt;/a&gt; and &lt;a href=&quot;http://searchengineland.com/080313-110000.php&quot;&gt;Search Engine Land&lt;/a&gt; are reporting this morning that Yahoo! will now be indexing Semantic Web and &lt;a href=&quot;http://microformats.com&quot;&gt;Microformats&lt;/a&gt; markup from around the web and will use that information to display more structured search results.&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href='http://www.diigo.com/user/maggie_diigo/microformat' rel='tag'&gt;microformat&lt;/a&gt; &lt;a href='http://www.diigo.com/user/maggie_diigo/readwriteweb' rel='tag'&gt;readwriteweb&lt;/a&gt; &lt;a href='http://www.diigo.com/user/maggie_diigo/semantic' rel='tag'&gt;semantic&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href='http://www.diigo.com/user/maggie_diigo'&gt;maggie_diigo&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Thu, 13 Mar 2008 18:55:08 -0000</pubDate>
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      <title>Could Instant Messaging (XMPP) Power the Future of Online Communication? - ReadWriteWeb</title>
      <link>http://www.readwriteweb.com/archives/xmpp_web.php</link>
      <description>&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href='http://www.diigo.com/user/maggie_diigo/messaging' rel='tag'&gt;messaging&lt;/a&gt; &lt;a href='http://www.diigo.com/user/maggie_diigo/readwriteweb' rel='tag'&gt;readwriteweb&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href='http://www.diigo.com/user/maggie_diigo'&gt;maggie_diigo&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Mon, 03 Mar 2008 22:14:37 -0000</pubDate>
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      <title>SXSW Breakout App of 2008: What Will it Be? - ReadWriteWeb</title>
      <link>http://www.readwriteweb.com/archives/sxsw_breakout_app_of_2008.php</link>
      <description>&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href='http://www.diigo.com/user/maggie_diigo/readwriteweb' rel='tag'&gt;readwriteweb&lt;/a&gt; &lt;a href='http://www.diigo.com/user/maggie_diigo/sxsw' rel='tag'&gt;sxsw&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href='http://www.diigo.com/user/maggie_diigo'&gt;maggie_diigo&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Mon, 03 Mar 2008 21:26:44 -0000</pubDate>
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      <title>35 Ways to Stream Your Life - ReadWriteWeb</title>
      <link>http://www.readwriteweb.com/archives/35_lifestreamin_apps.php</link>
      <description>&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href='http://www.diigo.com/user/maggie_diigo/productivity' rel='tag'&gt;productivity&lt;/a&gt; &lt;a href='http://www.diigo.com/user/maggie_diigo/readwriteweb' rel='tag'&gt;readwriteweb&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href='http://www.diigo.com/user/maggie_diigo'&gt;maggie_diigo&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Mon, 03 Mar 2008 06:41:06 -0000</pubDate>
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      <title>Viral + Monetizable = StartUp Magic Quadrant - ReadWriteWeb</title>
      <link>http://www.readwriteweb.com/archives/viral_marketing_startup_magic_quadrant.php</link>
      <description>&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Highlights and Sticky Notes:&lt;/strong&gt;&lt;p&gt;&lt;div class=&quot;content&quot;&gt;&lt;ul&gt;&lt;p&gt;These are the three streams of the Internet - communication, entertainment 
and research. You go online to communicate, have fun or find some information. 
The viral properties of each stream are quite different:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;b&gt;Communication&lt;/b&gt;. This is perfect for viral. Think Hotmail, Twitter, 
Skype and Facebook. The viral property is built into the service. 
&lt;/li&gt;&lt;li&gt;&lt;b&gt;Entertainment&lt;/b&gt;. Think You Tube or Second Life or any online game. I 
tell people about a really entertaining video. The viral property is weaker as 
it depends on a stream of loss-leader hits. 
&lt;/li&gt;&lt;li&gt;&lt;b&gt;Research&lt;/b&gt;. Google got viral adoption because the alternatives were 
weak and it was a major problem faced by millions every day. As it was free and 
dead simple to use, there was no barrier to adoption; but the viral spread was 
only possible because it was such a big problem and it was so much better than 
the alternatives. This happens very rarely. &lt;/li&gt;&lt;/ol&gt;&lt;/ul&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;div class=&quot;content&quot;&gt;when it is a genuinely new form of communication, the viral adoption is stunning 
in its speed&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;div class=&quot;content&quot;&gt;from a point of view of monetization, the order is reversed:&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;div class=&quot;content&quot;&gt;&lt;p&gt;&lt;b&gt;Research is simple to monetize.&lt;/b&gt; It leads to a database of intentions 
and that leads to any number of advertising models that have a) proven returns 
to advertisers b) proven use for searchers.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Entertaiment can be monetized through advertising and “freemium”&lt;/b&gt;. We 
are used to the idea of ads to get free entertainment on TV/Radio and used to 
paying to go to the Movies or rent DVDs.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Communication is really tough to monetize through advertising&lt;/b&gt;. It has 
to be free to be viral (and it can be free because the marginal cost is close to 
zero). So the only way to make money is some form of advertising. It is just 
really, really hard to find a good way to offer advertising around a 
communication service that works for both the user of the service and the 
advertiser.&lt;/p&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;div class=&quot;content&quot;&gt;that is a small prize compared to a Research service that gets mass adoption. 
Google is valued at over $200 billion because they got viral adoption for a 
Research service. They have even found a way to make email advertising effective&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;div class=&quot;content&quot;&gt;the service has to be useful on a daily basis for mass markets.&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;div class=&quot;content&quot;&gt;&lt;p&gt;collaborative research, search with a communication angle, does look like the 
next big thing. My definition of Web 3.0 is:&lt;/p&gt;
&lt;p&gt;“The combination of Web 2.0 mass collaboration with structured 
databases”.&lt;/p&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href='http://www.diigo.com/user/maggie_diigo/readwriteweb' rel='tag'&gt;readwriteweb&lt;/a&gt; &lt;a href='http://www.diigo.com/user/maggie_diigo/startup' rel='tag'&gt;startup&lt;/a&gt; &lt;a href='http://www.diigo.com/user/maggie_diigo/viral' rel='tag'&gt;viral&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href='http://www.diigo.com/user/maggie_diigo'&gt;maggie_diigo&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Sun, 27 Jan 2008 17:04:09 -0000</pubDate>
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