Jkleske's Favorite Links on ugc from Diigo

User-Generated Content & Social Media

Sat, 19 Apr 2008 07:10:50 -0000

"User-Generated Content and Social Media Advertising Overview,” is a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers. The report defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.

Tags: ugc socialmedia advertising

Posted by: jkleske

Who Uses Automotive User-Generated Content? by Chloe Stromberg - Forrester Research

Tue, 18 Mar 2008 16:25:17 -0000

Tags: studie automotive auto socialmedia ugc

Posted by: jkleske

iMedia Connection: How Auto Marketers Can Work with CGM

Tue, 18 Mar 2008 16:15:21 -0000

Tags: automotive auto car ugc socialmedia

Posted by: jkleske

Everywhere Magazine

Sun, 09 Mar 2008 07:56:17 -0000

Reisemagazin, das von seiner Community mitgestaltet wird.

Tags: community inspiration magazine print publishing

Posted by: jkleske

How companies can make the most of user-generated content

Tue, 28 Aug 2007 07:02:34 -0000

The success of online participatory media—video-sharing sites and corporate wikis alike—depends on the quality contributions of a small core of enthusiasts.

Tags: ugc socialsoftware web2.0 study

Posted by: jkleske