Jkleske's Favorite Links on socialmedia from Diigo

Umbria | Social Media Analysis for Consumer Insights

Tue, 20 May 2008 14:04:45 -0000

Social Media Monitoring Unternehmen

Tags: socialmedia brandmonitoring monitoring blog

Posted by: jkleske

What Accountants Can Teach You About Using Social Media

Fri, 16 May 2008 04:53:03 -0000

Interessante Backgroundinfos zur Social-Media-Kampagne des Steuersoftwareherstellers H&R Block. Inkl. Learnings am Ende.

Tags: socialmedia campaign marketing agency article

Posted by: jkleske

Chrysler launches industry first Online Customer Advisory Board

Tue, 13 May 2008 16:06:19 -0000

Chrysler will in Zukunft intensiver den Kunden zuhören und hat dazu ein Programm mit 2000 Teilnehmern gelauncht, die zum einen Ideen des Konzerns bewerten sollen und zum anderen aber auch eigene Ideen einbringen dürfen.

Highlights and Sticky Notes:

Chrysler will use the forum to listen to consumers' ideas and feedback, but will also introduce new ideas to the group and gauge their reactions. But Erich Merkle, director of forecasting for IRN Inc., warns that Chrysler can't use the board as a crutch. "You still need someone with an intuitive feel to make the decisions, not only for what customers want but for what customers don't even know yet that they want," Merkle told KickingTires.com. "You need someone like a Bob Lutz who says, ‘This is it.’"

Tags: chrysler socialmedia benchmark embrazing groundswell

Posted by: jkleske

IBM Social Computing Guidelines

Tue, 13 May 2008 09:09:04 -0000

Richtlinien von IBM für das Verhalten der Mitarbeiter in Blogs, Wikis, Social Networks etc.

Tags: ibm guidelines policy corporate socialmedia

Posted by: jkleske

List of Flogs, Astroturfing, Fake Blogs, and Drag Queens

Wed, 07 May 2008 08:11:58 -0000

Liste mit Fakeblog, die aufflogen.

Tags: astroturfing flogs socialmedia blog marketing

Posted by: jkleske

A Chronology of Brands that Got Punk’d by Social Media

Tue, 06 May 2008 12:41:55 -0000

Tags: socialmedia groundswell list web2.0 community

Posted by: jkleske

My Starbucks Idea

Fri, 25 Apr 2008 12:59:55 -0000

Starbucks-Community, auf der Kunden ihre Wünsche und Vorschläge einreichen können. Andere können kommentieren und voten.

Tags: starbucks socialmedia community feedback benchmark

Posted by: jkleske

Chrysler Advisory Board

Wed, 23 Apr 2008 16:30:42 -0000

5000 ausgewählte Kunden von Chrysler dürfen in dieser geschlossenen Online-Community ihre Meinung sagen und Anregungen geben. Die entwickelten Ansätze sollen direkt in die Produktentwicklung eingehen.

Tags: chrysler socialmedia community benchmark automotive

Posted by: jkleske

Apperceptive

Mon, 21 Apr 2008 05:05:46 -0000

Social-media-Agentur in NYC

Tags: nyc socialmedia agency

Posted by: jkleske

Blogging Software Firm SixApart Buys Social Media Agency Apperceptive | paidContent.org

Mon, 21 Apr 2008 05:04:39 -0000

SixApart, the blogging software firm with products like MovableType, Typepad and Vox, is now moving up the value chain into offering advertising and consulting services, and has bought New York City-based social media creative agency, Apperceptive.

Tags: sixapart socialmedia agency advertising news

Posted by: jkleske

More on coComment Advertising

Sun, 20 Apr 2008 07:14:50 -0000

coComment messes it up. Good example of how things can go wrong easily in the social-media-space.

Highlights and Sticky Notes:

Making mistakes in social media is a lot like sticking daggers into a wooden fence. Just because you apologize and pull them out, they still leave the scars for others to see, and feel. Sometime apologies help people feel better, but they don’t fix perception. This is why thinking before engaging is critical to success in the world social media marketing. This is after all, about people.

Tags: cocomment socialmedia ads advertising

Posted by: jkleske

CrapHammer: MTV as an educator.

Sat, 19 Apr 2008 08:34:12 -0000

Highlights and Sticky Notes:

If a person only visits 7-11 sites in a day, what are the odds that some new micro-site is going to push its way into the mix?

"we have to learn how to earn prime time now that we can't buy it."

"Social Networks are all about facilitating human connections, and instead of talking about how we can do this—I hear marketers asking "how do we monetize" and "how do we advertise" on them."

Tags: socialmedia strategy

Posted by: jkleske

Corporate Blogging Grown Up

Sat, 19 Apr 2008 08:31:06 -0000

Review von drei Corporate Blogs (Lenovo, WellsFargo und Starbucks)

Highlights and Sticky Notes:

We find ourselves constantly telling curious clients, "It's not all about blogs." (nor, is it all about Facebook or running ads on Federated Media).

"The quick acceptance and genuine good will throughout the organization was inspiring. The greatest surprise came when a blogger complimented a competitor for a design choice, received some internal criticism for "aiding the enemy" but then turned that negativity to positive feelings when one writer said it made Lenovo blogs more authentic and genuine than the typical company PR blog."

"To provide an interesting experience to the readers worthy of their time and to persuade them that the passion of the company for its products and customers is genuine."

No appreciable blogrolls anywhere. That seems to be a common issue with "official" corporate blogs. Linking feels like endorsement no doubt and that causes anxiety.

Tags: socialmedia corporateblog article twitterfeed

Posted by: jkleske

User-Generated Content & Social Media

Sat, 19 Apr 2008 07:10:50 -0000

"User-Generated Content and Social Media Advertising Overview,” is a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers. The report defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.

Tags: ugc socialmedia advertising

Posted by: jkleske

Real People Don't Have Time for Social Media - ReadWriteWeb

Fri, 18 Apr 2008 07:39:11 -0000

Artikel, den man als Social-Media-Enthusiast wahrscheinlich alle paar Wochen mal lesen sollte, um die richtige Perspektive zu behalten.

Highlights and Sticky Notes:

Time Spent on Social Media, image via Museum 2.0

Tags: socialmedia article timemanagement twitterfeed

Posted by: jkleske

Firefox Market Share Growth Propelled by Early Adopters

Fri, 18 Apr 2008 00:34:14 -0000

As you craft your social media marketing strategy, remember, you’re not normal.

Tags: socialmedia socialmediastrategy article

Posted by: jkleske

Buzz Monitoring: 26 Free Buzz Tracking Tools

Tue, 15 Apr 2008 13:02:44 -0000

Tags: socialmediamonitoring socialmedia tool

Posted by: jkleske

The Social Organization: Social Media Examples

Thu, 03 Apr 2008 15:45:43 -0000

Viele, viele Benchmarks für Social-Media-Kampagnen und Aktionen

Tags: socialmedia enterprise2.0 corporate media social

Posted by: jkleske

Social Media Metrics

Mon, 31 Mar 2008 17:42:39 -0000

Faktoren, an denen man den Erfolg von Social-Media-Aktionen messen könnte

Tags: socialmedia analytics socialnetworking socialsoftware statistics

Posted by: jkleske

How Digital Can Save Starbucks and Why “My Starbucks Idea” Won’t

Thu, 27 Mar 2008 19:35:41 -0000

Sehr guter Artikel darüber, wie Starbucks mit der Hilfe von Social Media seinen Kunden ein wesentlich besseres Erlebnis bringen kann.

Tags: article socialmedia starbucks twitterfeed

Posted by: jkleske