Abo46n2's Favorite Links on blogging from Diigo

The Social Customer Manifesto: Reaching Out: Four Retail Companies That Are Reaching Out with Blogs and Social Media

Sun, 27 Apr 2008 04:56:36 -0000

Highlights and Sticky Notes:

The key thing that Starbucks realizes is that these conversations are taking place anyway. If this site didn't exist, customers such as the individual above would be making these comments in other forums that were removed from the organization, or on his or her own blog. With My Starbucks Idea, the organization is getting the feedback in realtime, and has the opportunity to address issues in a rational and constructive way.

The bold TERMS AND CONDITIONS of the blog also state: "McDonald's owns any comments or other content that you post on this site. That means that McDonald's has the right to make, have made, offer for sale, use, sell, copy, distribute, perform, transmit, display, modify, adapt and otherwise use your submission(s) throughout the world in perpetuity in any manner that it sees fit without compensation to you. McDonald's also has the right to use your name in connection with any use of your submissions." This is not the best method to develop trust and a long-term relationship with a customer.

A definite step in the right direction for the company, with actual employees communicating about their individual areas of interest, with minimal company shilling taking place.

Tags: social media blogging business

Posted by: abo46n2

IndustryWeek : Four Steps to Understanding the Blogosphere

Thu, 24 Apr 2008 04:25:25 -0000

Highlights and Sticky Notes:

the goal is to establish long-term relationships with your customers -- and that's what bloggers are: your customers.

It's about the relationship over time, not overnight. Do you want a one-night stand, or a commitment? If you want a commitment, take the time to get to know them.

Do Your Homework. Since bloggers are your customers, you should have a pretty good idea of what matters to them, but don't simply rely on the mass media approaches you may have used in advertising and direct marketing -- demographic analysis, segmentation, "targeting," models of consumer behavior and so on. These tools aren't sufficient to build a relationship. Building a relationship with a blogger is much like making a friend. You don't make your friends based on their demographic profile; you make friends by getting to know them.

Your products only matter in as much as they connect with your customers' passions.

Be Transparent. When you reach out to a blogger, he or she is also part of a social network, of which the blog is one piece. Everybody e-mails everyone else. They are also on microblogging platforms like Twitter and social nets like Facebook. Nothing snowballs faster than bad news. If something does go wrong, whether it is with a product or a program, get out in front of it fast. Don't wait for other people to tell your story. Tell it yourself.

Tags: social media advertising marketing web internet

Posted by: abo46n2

twitterfeed.com : feed your blog to twitter - post RSS to twitter automatically

Wed, 23 Apr 2008 18:28:29 -0000

Tags: twitter twitterfeed blogging

Posted by: abo46n2

Shyftr is Shifting the Attention

Tue, 15 Apr 2008 00:07:14 -0000

Tags: shyftr blogging rss

Posted by: abo46n2

louisgray.com: Should Fractured Feed Reader Comments Raise Blog Owners' Ire?: Silicon Valley Blog

Sun, 13 Apr 2008 22:45:40 -0000

One of the more frequently mentioned suggestions for avid Google Reader users is the addition of comments to the service, so RSS readers could respond to blog posts, either directly from the reader and back to the originating blog, or within the Google Reader community itself, in effect, becoming a social network. But while Google Reader has not yet enabled comments, other services are, and it seems the excitement of adding this capability is hardly universal - and its opponents have gone so far as to call it "outrageous" or "theft".

Tags: louisgray blogging rss

Posted by: abo46n2

In Web World of 24/7 Stress, Writers Blog Till They Drop - New York Times

Sun, 06 Apr 2008 15:45:06 -0000

A growing work force of home-office laborers and entrepreneurs, armed with computers and smartphones and wired to the hilt, are toiling under great physical and emotional stress created by the around-the-clock Internet economy that demands a constant stream of news and comment.

Tags: blogging health economics web

Posted by: abo46n2

In Web World of 24/7 Stress, Writers Blog Till They Drop - New York Times

Sun, 06 Apr 2008 15:44:43 -0000

Highlights and Sticky Notes:

“I haven’t died yet,” said Michael Arrington, the founder and co-editor of TechCrunch, a popular technology blog. The site has brought in millions in advertising revenue, but there has been a hefty cost. Mr. Arrington says he has gained 30 pounds in the last three years, developed a severe sleeping disorder and turned his home into an office for him and four employees. “At some point, I’ll have a nervous breakdown and be admitted to the hospital, or something else will happen.”

One of the most competitive categories is blogs about technology developments and news. They are in a vicious 24-hour competition to break company news, reveal new products and expose corporate gaffes.

Tags: health economy blogging web

Posted by: abo46n2

In Web World of 24/7 Stress, Writers Blog Till They Drop - New York Times

Sun, 06 Apr 2008 15:44:32 -0000

Highlights and Sticky Notes:

He said the evolution of the “pay-per-click” economy has put the emphasis on reader traffic and financial return, not journalism.

Tags: health blogging economy web

Posted by: abo46n2

Blogger ensnared in hotly contested autism-vaccine lawsuit

Sat, 05 Apr 2008 07:28:12 -0000

There are a number of cases where public controversies remain in areas where the scientific community considers the existing body of evidence conclusive. One such topic, which Ars has experience with, is the proposal that mercury-containing vaccines play a causative role in the development of autism. Despite the fact that all evidence points against the existence of a link, some parents of autistic children have pursued both "cures" for mercury poisoning and lawsuits against vaccine manufacturers. One of those lawsuits has now embroiled an autism blogger, Kathleen Seidel, and her attempts to stay out of it may wind up testing constitutional issues and the role of citizen-journalists.

Tags: autism health law blogging

Posted by: abo46n2

Blogio - connecting Bloggers and Marketers

Thu, 27 Mar 2008 16:49:25 -0000

Tags: blogging blogio marketing

Posted by: abo46n2

Sorry, Boys, This Is Our Domain - New York Times

Sat, 23 Feb 2008 02:10:34 -0000

Research shows that among the youngest Internet users, the primary creators of Web content (blogs, graphics, photographs, Web sites) are not misfits resembling the Lone Gunmen of “The X Files.” On the contrary, the cyberpioneers of the moment are digitally effusive teenage girls.

Tags: blogging demographics gender web

Posted by: abo46n2

Saudis Confirm Detention of Blogger - New York Times

Thu, 03 Jan 2008 23:16:19 -0000

Tags: blogging censorship saudiarabia

Posted by: abo46n2

danah boyd - invited talk at ICWSM 2007

Sat, 08 Sep 2007 21:58:53 -0000

Tags: blogging danahboyd socialnetworks web2.0

Posted by: abo46n2

Broken Metaphors: Blogging as Liminal Practice, Danah Boyd - MEABrokenMetaphors.pdf (application/pdf Object)

Fri, 31 Aug 2007 10:23:14 -0000

Comments:

Danah Boyd is a PhD candidate at the School of Information at the University of California - Berkeley and a Fellow at the Berkman Center for Internet and Society at the Harvard Law School. Her research focuses on how people negotiate presentations of self to unknown audiences in mediated contexts. Reminiscent of Marshall McLuhan's "rear-view mirror" effect, Boyd advocates a move past the use of limiting metaphors when talking about blogging. She argues such metaphors are fragmented and have been used by large media outlets to manipulate the image of blogging and bloggers in order to downplay their impact on the dissemination of "quality" information. Commonly, blogging is metaphorically referred to as writing in a diary or journalism but such metaphors are misleading and obfuscate the actual practice of blogging. Building off Walter Ong's notion of Secondary Orality, Boyd writes that blogging is a liminal practice which straddles the gray area between textuality/orality, corporeality/spatiality, and practice/artifact. Bloggers define themselves as well as their blogs by negotiating the tensions created by these dichotomous relationships. posted by abo46n2

Tags: blogging identity research web

Posted by: abo46n2

Gravatar - Globally Recognized Avatars

Fri, 24 Aug 2007 21:19:49 -0000

Tags: avatar blogging identity research web

Posted by: abo46n2

BBC NEWS | Americas | Democrats head to blog gathering

Fri, 03 Aug 2007 19:40:27 -0000

Tags: blogging ksudigg media politics web

Posted by: abo46n2

BBC NEWS | Technology | Free speech online 'under threat'

Sun, 29 Oct 2006 19:11:27 -0000

Tags: amnesty blogging free internet speech

Posted by: abo46n2