Tom Krieglstein (tomkrieglstein)'s Public Profile in the Diigo Community

I'm sitting on the crossroads of speaking, education, technology, and entrepreneurship.

Member since Jul 03, 2009, follows 8 people, 1 public groups, 1656 public bookmarks (1719 total).

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Recent Bookmarks and Annotations

CEO Guide to Internet Marketing Webinar Archive about 19 hours ago
- - Tom Krieglstein about 19 hours ago
    
    focus is on CEO and social media
    
    tired of being marketed to - have fortress around us and hard to market to
    
    outbound (interruption) marketing is dead
    
    inbound (pull) marketing is new
    
    how do you transform from interruption to pull marketing
    
    how do you be one of the big white dot (6:20)
    
    turn website into a hub (pull people into it)
    
    NYC vs Cambridge (number of inbound roads)
    
    (9:40) Step 1 - publishing company (modern company is have marketing half publishing). People who win are those who have lots of content. Think like a production house. REMARKable content. (blog, podcast, videos, webinars, presentations, ebooks, etc) --> This will add up and build more barriers to entry for biz
    
    (12:00) Step 2 - optimize that content (titles matter)
    
    Step 3 - promote it (the content, not your product)
    
    (14:30) Step 4 - have a strong call to action on your website --- VEPA - Valuable, Easy, prominent, Action Oriented --- subtle call to action on blog article.
    
    Step 5 - analyze results (have data to test)
    
    --- New Marketing Team ----
    This is what a marketing team should be:
    DARC:
    Digital Native (read the book) - brains operate differently based on tech
    Analytical - "bring in your fav spreadsheet with pivot table" creative side of marketing is complimented by data
    Reach - find people who have active blogs who will talk about what they are doing in your biz. Emails not going anywhere soon, might be over time, but not now. FB Fans, Twitter #, LinkedIn
    Content Creator - ppl who create content. Don't have to be a great writer to write great content.
    
    (25:35) - Modern Marketing System (this is great for SK)
    
    (27: 30) - Modern Marketing Org Chart
    
    How do you keep creating so that ppl get pulled into your sphere
    
    Get 1 person just doing analytics (reports help you make better decisions)
    
    PR firm is an extension to modern org chart that is outsources.
    
    CEO Role - first need to know you understand and open to it. either do it, or delegate it. Transparency and Authenticity.
    
    customer have a much higher standard of transparency. important to be trans and flat.
    
    Let all your employees tweet - not worry about quality and control
    
    doesn't cost a lot to be a big company on the internet.
    
    building a mote - content can be your barrier to entry. once you're ahead on the internet, you tend to stay ahead on the internet.
    
    (Get book called inbound marketing)
    (website grader.com)
    
    build tools / apps that are useful (sablog, slblog, fyeblog (communities)
    
    better to spend time getting better ranking in google vs paying for google ad words
WakeMate about 19 hours ago
5 Steps to Going Viral on Twitter | Copyblogger about 21 hours ago
- here are the 5 factors you need to take into account when trying to get your content to spread virally on Twitter.
- 1. Call to Action
- 15 more annotations...
- - the best way to persuade people to do it is to ask them to
  - My research has shown that the word “please” occurs in ReTweets far more often than it occurs in other Tweets
  - “please ReTweet” is the most common call to action and occurs in a large number of ReTweeted messages
  - 2. Timing
  - The first few days of the business week, Monday through Wednesday, typically see more ReTweeting than Thursday, Friday and the weekend.
  - Time of day also seems to be important; between 9am and 6pm EST the amount of ReTweets sees a sharp increase.
  - 3. Links
  - almost 70% of all ReTweets contain a link.
  - 4. Social Proof
  - Nearly every form of viral sharing that I’ve looked into includes some form of social proof. Humans have a natural tendency toward imitation
  - 5. Value
The Student Affairs Blog: Problem-Solving Citizenship on 2009-11-27
- A democratic society needs the creativity and intelligence of its people. The students need a challenging education of high quality that empowers them as thinkers, communicators, and citizens
- higher education and democracy have moved in different directions over the past few decades
- 19 more annotations...
- - viewing students as problem-solving citizens
  - our responsibility as student affairs educators is 1.) to collaborate with the entire campus community to encourage students to explore their identity, their gifts, and their skills, and 2.) to pursue solutions to our problems by empowering our students to connect their diverse identities, ideas, and talents to various opportunities for civic engagement.
  - Thomas Jefferson saw democracy and education as being inextricably linked.
  - democratic education was not only vital to the nation’s governance, but also to the student’s peers
  - institutions were increasingly viewed as simply offering services to customers (prospective students and their families) for a price
  - [S]tudent personnel workers should not so much be expert technicians as they should be educators in a somewhat unconventional and new sense
  - Student personnel workers have many opportunities through their work to contribute to the development of students, to help them learn many lessons and skills of vital importance for their fulfillment as whole persons within a democratic society.
  - Educators and students, both paralyzed by fear, choose to disengage from the educational process, deciding the path of least resistance (the banking system of education) is more desirable than facing the "other"
  - one must separate his or her own reality from a subject in order to appropriately learn it.
  - The notion that chemistry and/or biology is more difficult to pursue as a major than music and/or art is an example of this hierarchy at work.
  - As student affairs educators, we have the responsibility of filling the gaps between our students and ourselves and coaching our students in the process of finding that meaningful work.
  - In order for colleges and universities to send forth the best students to grapple with our complex problems, we need to educate them within the complexity of their lives
  - Embracing a problem-solving approach to learning would be appropriate if we seek to rid higher education of the "mind/body split" that compartmentalizes intellectual discussion from one's public actions
  - with an emphasis on community problem-solving, student/teacher and teacher/student "learn from and teach each other" – "doing 'with' rather than 'for'"
  - Citizen problem-solvers obviously could not step into a college experience and be prepared to excel. In order to face society’s problems today, our students must first begin the process of understanding and exploring their identity, their values, and how they view difference. In addition, the educational nature of problem-solving demands from students the ability to see an issue from another's perspective. Following these tough lessons, students also need to learn about power and privilege, the source of many of the problems our students will be trying to solve. Gaining a "critical cultural perspective" would allow students to understand the role "political, cultural, and economic forces" play in determining one’s place in society
  - understanding reality is not the same thing as changing it
  - Student affairs educators have the responsibility, then, of working with students to identify appropriate ways of acting on their newfound knowledge to solve problems
  - Consumerism has transformed higher education into an institution with little meaning compared to its past.
  - Educators and students, both fearful of the “other,” turn to objectivist knowledge, safeguarding their vulnerabilities and thereby compartmentalizing their individuality.
Cafe – Moomah on 2009-11-27
Bassjump - Bassjump - Twelve South on 2009-11-27
Facebook Marketing: IKEA’s Genius Use of Photo Tagging on 2009-11-27
Balt Adjustable Height Laptop Stand Gray Black by Office Depot on 2009-11-27
PopTech: popcasts Michael Pollan: Sustainable Food on 2009-11-26
- - Tom Krieglstein on 2009-11-26
    
    20% of fossil fuels used to support food system
    500b linked to food we eat
    1/3 of climate change gases being produced by food system
    
    ww2 single farmed could feed 20
    now single farmer can feed 150
    
    income on food
    1910 24%
    1960 18%
    2009 10% (less than anyone who has ever lived)
    
    cheap food is expensive
    
    26 oz of oil needed to produce a big mac (13lbs of carbon into air)
    
    cow produces 120lbs of manure (20-40ppl)
    
    150k cow = 3m ppl (chicago) ---treats it's waste --- not on feed lot
    
    500 more calories per person per day (17 lbs fatter)
    
    2/3 overweight 1/3 obese
    
    4 of top 10 killers are linked to diet
    
    if poor you can buy more unhealthy calories
    
    vote with your fork (what you eat)
    
    eat food, not too much, mostly plants
    
    edible food like substances
    
    focus on quality vs quantity
    
    meatless monday would be equal 20 mil midsize cars off the road
    
    plant a garden, cook at home, eat meals (with other ppl)
    
    food is not just about fuel, it's about community
The Benefits of Pissing People Off on 2009-11-26
- Good leadership involves responsibility to the welfare of the group, which means that some people will get angry at your actions and decisions
- Trying to get everyone to like you is a sign of mediocrity: you’ll avoid the tough decisions,
- 4 more annotations...
- - Ironically, by procrastinating on the difficult choices, by trying not to get anyone mad, and by treating everyone equally “nicely” regardless of their contributions, you’ll simply ensure that the only people you’ll wind up angering are the most creative and productive people in the organization.
  - Don’t go through life with kid gloves on. The stakes are too high
  - the hardest part of success is that you often have to leave your friends behind at each level of success.
  - It’s important to remember if you do things beyond the ordinary you will stand out from the crowd. And those are the ones who get shot at.