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the existence of a lesson, its clarity, how often it was repeated, how applicable the lesson was to the target audience and how well the lesson was positively reinforced for the show's characters.

even when they aren't paying attention. The constant stream of sounds and images disrupt children's imaginary games with trucks or dolls, and hinder their ability to focus.

Children at those ages have a limited ability to sustain their attention and are just beginning complex and symbolic play. So giving them uninterrupted periods to practise and learn is critical, he said. Pretend play allows them to develop important tools by refining motor skills, exploring objects, role-playing and problem-solving.