Tara Ford's Profile

Member since Jun 01, 2009, follows 2 people, 2 public groups, 76 public bookmarks (76 total).

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Recent Bookmarks and Annotations

  • For Getting an App on the Map, Reviews Matter - Advertising Age - Digital on 2009-12-07
    • In the mobile smartphone and iPhone-only coverage space, Touch Arcade was oft-mentioned as the best app reviewer for games, while others like Appolicious, 148Apps, iSmashPhone and the iPhone Blog were credited as good review sites.
    • One way marketers can reach out to reviewers is to invite them into beta review. Apple allows developers to distribute an app to 100 devices before launch. Mr. Zachary said he encourages clients to invite bloggers and press, as well as influencers in the marketer's vertical to join in that early stage. Building buzz and feedback for tweaking before launch, as well as potential press and media mentions on launch day, are all potential upsides to the strategy.
    • 1 more annotations...
  • Twitter translates into Spanish | The Social - CNET News on 2009-11-06
  • U.S. Hispanics and Acculturation | Nielsen Wire on 2009-11-03
  • A Pocket Guide to Social Media and Kids | Nielsen Wire on 2009-11-02
  • Habla Espanol? The Spanish-Language Web Video Opportunity on 2009-10-26
  • Media Life Magazine - 'Yikes! Look at my scary picture!' on 2009-10-15
  • Take Care When Targeting Teens Online on 2009-10-06
    • Asked to cite the online activities they indulge in
      during their free time, 66 percent of the teens said they "use
      social networks" -- exceeding the number who said they "watch
      user-generated videos" (59 percent), "send or receive instant
      messages" (51 percent), "play online games" (50 percent), "watch
      TV/movie clips" (36 percent), "get news/current events" (34
      percent) or "blog" (12 percent). The report emphasizes that
      social-networking sites "have become more important for
      communication and connection among teens than the telephone, e-mail
      or instant messaging.
  • New Facebook marketing strategy: Boredom and depression alignment - iMedia Connection Blog on 2009-10-01
  • Google's SideWiki: Don't Say We Didn't Warn You - Advertising Age - DigitalNext on 2009-09-30
  • Nine Surefire Ways To Get Retweeted — Thanks Science! | Online | Mediaite on 2009-09-22

      • below is a quick breakdown of the steps you can take to increase the chances of being retweeted:



        1. Use links, but be careful which URL shortener you use
        2. “Please” and “retweet” are the third and fourth “most retweetable” words — so ask nicely!
        3. Don’t actually use Twitter to tell people what you’re doing at the moment
        4. Abbreviations and emoticons don’t cut it
        5. Punctuation is good, but avoid semicolons
        6. Be first with ideas and news
        7. Utilize proper nouns
        8. Negative emotions and complaints are to be avoided
        9. The time and day you tweet on do make a difference

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