Moving Stones Technologies's Profile

Research - Before you can do anything else with your SEO campaign, you need to do the proper research. This includes researching your audience, key phrases, the competition and more. When I take on a new client, I spend the first few days doing nothing but research. It's well worth the effort, because it allows me to create a road map to success and paves the way for proper SEO campaign management.

Publishing - If you can begin to think like an Internet publisher, you will have a big advantage over your competition in terms of online visibility. It doesn't matter what industry you are in -- real estate, software, landscaping, high tech -- any business can benefit from an online publishing program. Thus, SEO campaign management should include a regular process of publishing (web content, articles, press releases, blogging, etc.).

Networking - Search engines favor websites that have many inbound links (links from other websites). When a lot of other websites link to yours, the resulting "link popularity" will boost your search engine rankings. Networking is a great way to obtain links from relevant websites, so it should be a primary part of your SEO campaign management.