Scott Thompson's Profile

Member since May 26, 2009, follows 4 people, 1 public groups, 960 public bookmarks (963 total).

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  • Sony PS3 to get Facebook on 2009-11-13
  • Game Demos Included on Future Blu-ray Releases — Reviews and News from Audioholics on 2009-11-13
    • Lately, prices of Blu-ray players have been coming down but the PS3 is still one of the better options out there. Sony is taking advantage of this by starting to offer game demos on their Blu-ray offerings. While these demos will only be playable on the PS3, it is a value added offering which may help drive sales.
  • 5 Things All Page and Brand Managers Should Know About Facebook’s Recent Updates on 2009-11-08
    • The Open Graph API, which was the broadest idea presented yesterday, is an important signal on Facebook’s 12 month product strategy for brands and marketers. The “Open Graph” API is Facebook’s plan to make any website a first-class object in the social graph. In other words, Facebook wants brands and publishers to think about their website almost like a Facebook Page – with the Open Graph API, any website can have access to all the communication channels that a Facebook Page does, while living outside Facebook.com.
  • mjelly mobile 2.0 blog: iphone app store statistics on 2009-11-08

      • Appstore key facts and figures

        • Addressable base of 50 million
        • 100k apps available
        • More than 2bn downloads so far
        • iPhone games market worth $2.8bn by 2014
        • Avg user has spent $80 on 65 apps
        • Avg user downloads 10/18 apps a month
        • 90% browse and download on the device
        • 30-day retention rate for games – 72%
        • But 90-day retention rate is 16%
  • Scamville: The Social Gaming Ecosystem Of Hell on 2009-11-02
    • A typical scam: users are offered in game currency in exchange for filling out an IQ survey. Four simple questions are asked. The answers are irrelevant. When the user gets to the last question they are told their results will be text messaged to them. They are asked to enter in their mobile phone number, and are texted a pin code to enter on the quiz. Once they’ve done that, they’ve just subscribed to a $9.99/month subscription. Tatto Media is the company at the very end of the line on most mobile scams, and they flow it up through Offerpal, SuperRewards and others to the game developers.
  • We need more positive family game ratings on 2009-09-16
    • The problem is best seen in games labelled as 3+ by PEGI. A friend recently brought a game like this, Boom Blox I think it was. They saw 3+ on the box and assumed it would be good for their four year old to play. What the age on the box actually meant was that the game wasn't inappropriate - wouldn't worry, offend or scare – a three year old. That's completely different from saying that a three year old would be able to play it.

      There are literally hundreds of sites filling this gap for hardcore players – the IGNs and Gamespots of this world – telling them all about the games that suit each and every gaming preference. But UK parents looking for advice will find slim pickings.
  • STUDY: 57% of TV Viewers Use the Web Simultaneously on 2009-09-16
    • According to Reuters, Nielsen’s research shows that “57 percent of TV viewers in the U.S. who have Internet access use both mediums at the same time at least once a month. That translates to more than 128 million U.S. consumers.”
  • Is social media measurement meaningless? | Features | Research on 2009-09-15
    • Social media has caused a great deal of fuss in the worlds of marketing and research, but do the attempts to measure and make sense of all those friends, fans, followers, pokes, posts and retweets really amount to anything?
  • Is social media measurement really meaningless? | LitmanLive.co.uk on 2009-09-15

    • Magners UK decided to give away a case of its pear cider every day for a week on BitchBuzz. The target audience and the product was a perfect fit. The competition was cleverly integrated with Facebook Connect and as a result of the week long campaign, delivered approx 100 new fans to the Magners UK Facebook page every day for the duration of the campaign. They achieved over 8 times the fan conversion they had when supporting the giveaways based on engagement on Twitter and Facebook alone. Their objectives were simple, to build the community. The competition accounted for almost 40% of total Facebook fans.


      Can you put a traditional value on that? No. What was the ROI on that? I don’t know. Is it important? Yes.

  • IABUK : Entertainment in a digital world on 2009-09-11
    • Illustrating his point, Salins argued that Grand Theft Auto took $500 million in its first week of sales while The Dark Knight took just $239 million in its first week at the Box Office.

      Salins also argued that gaming is a growing medium. In 2007/8, gaming was up 23 per cent, compared to cinema which was only 1 per cent up, the DVD market which fell by 0.4 per cent and the music industry which fell 10 per cent.
    • Illustrating his point, Salins argued that Grand Theft Auto took $500 million in its first week of sales while The Dark Knight took just $239 million in its first week at the Box Office.

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