sabine_seguin 's Profile

The Offer
The Spoon Model doesn�t take a lot of words to explain, and it doesn�t take a ton of time for a user to participate in or share. The idea is simple: tell us why you deserve a product, and we�ll give you one for free. Using the well-known product-giveaway model as a structure and inserting different products (which are hopefully somewhat unique and novel) means that the Spoon Model is a new twist on an old setup.

The invitation to public expression (don�t just tell us, tell the entire world why you deserve to win free stuff), along with the aspirational nature of a contest and a free prize, encourages people to strive to succeed. Hopefully the product itself is also empowering in some way and the description of it on the offer emphasizes this.

There is an exhibitionist and voyeuristic edge to the pile of offer requests that develops in the first few days of a successful Spoon Model campaign. People can read, write and even respond to the endless comments that appear. Visiting the offer page becomes an exercise in social interaction, all focused around the experience of the product, and usually all glowingly positive (since everyone wants to win).