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Member since Jun 27, 2006, follows 0 people, 1 public groups, 41 public bookmarks (48 total).
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Recent Bookmarks and Annotations
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Introduction to Social Network Methods: Table of Contents on 2007-09-13
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This on-line textbook introduces many of the basics of formal approaches to the analysis of social networks.
The text relies heavily on the
work of Freeman, Borgatti, and Everett (the authors of the UCINET software package). The materials here, and their
organization, were also very strongly influenced by the text of Wasserman and Faust, and by a graduate seminar
conducted by Professor Phillip Bonacich at UCLA. Many other users have
also made very helpful comments and suggestions based on the first
version. Errors and omissions, of course, are the responsibility
of the authors.
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The Field Behind the Screen: Using Netnography For Marketing Research in Online Communities on 2007-09-13
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The author develops “netnography” as an online marketingresearch technique for providing consumer insight. “Netnography” is ethnography adapted to the study of online communities. As a method, “netnography” is faster, simpler, and less expensive than traditional ethnography, and more naturalistic and unobtrusive than focus groups or interviews. It provides information on the symbolism, meanings, and consumption patterns of online consumer groups. The author providesguidelines that acknowledge the online environment, respect theinherent flexibility and openness of ethnography, and provide rigor andethics in the conduct of marketing research. As an illustrative example, the author provides a netnography of an online coffee newsgroup anddiscusses its marketing implications.
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- J-Learning: your how-to site for community journalism on 2007-08-30
- meipi on 2007-08-27
- Search 2.0 - What's Next? on 2007-08-26
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Provalis Research - Home on 2007-08-14
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- PolyAnalyst - Data Mining Software on 2007-08-14
- DMReview - Data Mining portal on 2007-08-14
- Simposium Intervención social y redes comunitarias on 2007-07-22
- Friendship Selection on 2007-06-28
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EvalEntornoPostgComOrganizacionalUCAB
7 members, 1 items
Grupo para compartir enlaces y documentos en línea.<br />Asignatura: Evaluación de Entorno<br />Maestría Comunicacipon Organizacional<br />Postgrado Comunicación Social<br />UCAB
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