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Canonicalization update on 2008-11-20
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For the people who want to make sure that all their webmaster ducks are in a
row on this topic, here’s my two-minute advice:
- Pick one way of writing all
your urls and use that consistently in your pages and your links.
- If you
pick (say) www.example.com as your preferred root page, make sure that you have
a permanent (301) redirect from pages such as example.com to www.example.com.
Michael Nguyen has a nice
short post about how to do this in Apache, or Beyond Ink shows how to do a 301 redirect
on several platforms.
- To be extra safe, feel free to use Google’s webmaster console to
specify the preferred root page of your domain (www.example.com vs.
example.com). Read this
post by Vanessa for more details.Whatever you decide, I recommend that you make sure that your choice is
consistent. These short steps will help search engines refer to your site the
way that you want people to refer to it.
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SEO advice: url canonicalization on 2008-11-20
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Q: So how do I make sure that Google picks the url that I want?
A: One thing
that helps is to pick the url that you want and use that url consistently across
your entire site. -
Q: Is there anything else I can do?
A: Yes. Suppose you want your default url
to be http://www.example.com/ . You can make your webserver so that if someone
requests http://example.com/, it does a 301 (permanent) redirect to
http://www.example.com/ . That helps Google know which url you prefer to be
canonical. Adding a 301 redirect can be an especially good idea if your site
changes often (e.g. dynamic content, a blog, etc.).
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SEO advice: discussing 302 redirects on 2008-11-20
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The difference between a 301 and a 302 is that a 301 status code means that a
page has permanently moved to a new location, while a 302 status code means that
a page has temporarily moved to a new location. For example, if you try to fetch
a page http://example.com/ and the web server says “That’s a 301. The new
location is http://www.example.com/” then the web server is saying “That url you
requested? It’s moved permanently to the new location I’m giving you.”
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